Category

Communication Strategies
As you prepare your 2020 advocacy agenda, Rational Digital is sharing four digital advocacy questions and answers that corporations, advocacy organizations, trade associations and non-profit groups should be thinking about as part of their strategic planning: Q: How can we communicate our message directly to Administration officials?  A: The Trump administration consumes information in a fundamentally...
Read More
The 2018 midterm elections ushered in a new period of divided government in Washington, D.C., welcoming Democratic control of the House of Representatives along with a resilient Republican majority in the U.S. Senate. Even before some of the closest races have been called, organizations and individuals familiar with the frequent transitions of power in the...
Read More
Gone are the days when companies were told to stay out of politics and avoid controversial hot topics. In today’s climate, companies that lack transparency about which causes they support can often suffer as much as businesses that take up contentious positions. Companies are seeing the value of weighing in on current global issues, actively...
Read More
Last month I asked a room full of grad students from Columbia University’s School of International and Public Affairs (SIPA) how many of them knew what they wanted to do post-graduation. Not a single hand went up. At a time when millennials are advising the president, starting billion-dollar companies, and changing the world, it can...
Read More
Learning to write succinctly is an important skill in public relations, particularly in the public affairs space. As any undergraduate course in English would teach you, using fewer, more carefully selected words will help you to make your points clear and concise. Ernest Hemingway once wrote in a 1945 letter: “It wasn’t by accident that the...
Read More
In the last post in our “On Brand” series, we looked at corporate brand – what it is, why it is important, and who does it well. However, it’s important to understand that “brand” is not always synonymous with “reputation.” A company’s brand is the combination of who it is and what is stands...
Read More
The longer social media exists, the more useful it becomes as a tool. New services are created, the number of users increases, niche markets evolve, and user voices develop. One thing that many users did not anticipate is that the age of their social media profiles—and how often they use them—could be turned against them....
Read More
For years, major companies have made significant investments in how to develop and define their brand. But what is a corporate brand? What companies are doing it well? And why is brand so important? A company’s brand is the overall expression of what it is and what it stands for — it is a promise....
Read More
Negotiations and PR campaigns have a lot in common. In both instances, you are attempting to create terms that are attractive enough to result in acceptance, with minimal pushback, from your audience. A public relations campaign, therefore, is in effect, a negotiation between the party creating the message, your client, and the public. For such...
Read More
Part one of this series established the importance of television activation for successful thought leadership, public affairs, and brand awareness campaigns. In the second and final part of this broadcast interview series, we’ll look at television’s older, yet very much alive and well, sister: radio. Whether you’re among the rising number of Americans who tune...
Read More
1 2