Strategic Communications, Third-Party Engagement & Digital Advocacy Campaign to Combat the Opioid Addiction Crisis

Rational 360 worked with the Voices for Non-Opioid Choices Coalition to manage a targeted communications, earned media, and digital engagement campaign to support advancement of federal legislation to expand access to non-opioid approaches for pain management.

Services Provided

Public Affairs and Strategic Communications; Media Relations; Paid Digital Grassroots & Influence; Grassroots Advocacy and Action; Social Media, Email, Collateral, and Video Content Development

Key Success Points
Passed the NOPAIN Act in the 117th Congress end-of-year spending bill, expanding patient and provider access to safe, FDA-approved non-opioid pain management options.
Placed over a dozen media stories and advocate opinions in influential inside-the-beltway and in-district outlets to call on lawmakers to pass the NOPAIN Act in end-of-year legislation.
Generated 2.2 million content views among influencer audiences through a digital campaign launched across programmatic, social, and connected TV channels.
Leveraged grassroots support through a citizens petition with over 8,000 signatures and a combined 13,000 constituent letters and phone calls to congressional leadership and influential committees.

Voices for Non-Opioid Choices (“Voices”) is a nonpartisan coalition dedicated to preventing opioid addiction before it starts by increasing patient and provider access to non-opioid therapies and approaches to manage acute pain. Rational 360 worked with Voices to pass the Non-Opioids Prevent Addiction in the Nation (NOPAIN) Act in the 117th Congress by educating federal policymakers, influencers, media, and advocates about the need to expand access to safe, non-opioid options to prevent addiction before it starts.

Secured Timely Media Stories & Opinions in D.C., Health Trade, and In-District Publications 
Rational 360 worked with Voices to build support around patient access to non-opioids through influential media stories and advocate opinion placements. Rational 360 secured placements in inside-the-beltway and health trade publications, including POLITICO, The Washington PostThe Hill, and RealClearHealth, and multiple target states, all of which highlighted coalition activities and advocate testimonials.

Drove Content Engine to Educate Congress About the Benefits of Non-Opioids
Rational 360 managed the Voices social media and email strategy, developed educational fact sheets and emails, and produced advocate testimonial videos. These activities engaged policy decisionmakers and coalition members to build awareness around non-opioid options and encourage action on the NOPAIN Act.

Managed Digital Influence & Grassroots Program to Reach Key Lawmakers

Through a microtargeted paid digital influence and awareness campaign, the Coalition reached thousands of policy influencers within the beltway and garnered over 2.2 million content views. Rational 360 developed ad creative and managed campaigns across programmatic, social, and connected TV platforms.

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