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Rational 360 Digital

Rational 360

Digital Strategy: Redefined

Rational 360 Digital offers an unmatched combination of experience in digital grassroots, advocacy, targeted digital influence, marketing, B2B, and B2C digital campaigns. We execute tailor-made solutions with agility, urgency, and unparalleled attention to detail. Every campaign we run is tied to results and we’re dedicated to unifying every aspect of your campaign.

Services

Social Listening

With a custom-built suite of social listening and relationship mining analytics tools, Rational 360 analyzes millions of online conversations – including their relationships and influences – to identify trends that guide campaigns. Rational 360 influencer maps and social listening insights have been featured on Fox News, by Meet the Press and are relied upon daily by Fortune 500 companies, trade associations, and leading advocacy organizations.

Paid Advertising

Our in-house advertising team employs the whole solution for each campaign – including creative development (video, graphics, gifs, whiteboard videos, etc), content development, media planning, ad launching, optimizations, and regular reporting.

360 Degree Influencer Engagement

Whether you need to influence decisionmakers in the halls of Congress, the White House, on Wall Street, an industry CEO, or anywhere else with your organization’s messaging – we’ve got you covered. From identifying the most influential people surrounding decisionmakers through online and offline research, to serving them targeted advertising, to doing one on one outreach, we ensure that you can move the needle on any issue.

Social Media Management

Rational 360 has deep experience managing and growing social media accounts for brands, advocacy organizations, thought leaders, and more across all social media platforms, including Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Reddit, Snapchat, TikTok, Tumblr, and more. Our process starts with establishing a credible and consistent voice across social media channels and producing message-tested content that drives conversations, engagements, and audience loyalty.

Digital Grassroots

Our team specializes in designing and executing customized digital grassroots advocacy campaigns that move audiences to take action and make their voice heard to policymakers and decision-makers on issues. Our campaigns include many components – including online advertising, petitions, message testing, SMS, email marketing, list building, and much more. Our team specializes in both moving existing organization advocates to take multiple grassroots actions and building grassroots armies from scratch through acquisition and engagement campaigns.

SEO

Rational 360’s team of Search Engine Optimization (SEO) experts lead technical and front-facing audits and implementations of any owned website content. Our audit and implementation process ensures that the website content ranks higher on Google Search, pushing out opponents or negative websites and articles. 

 

Email and SMS

Our team of email marketing experts – coming both from the political fundraising and consumer marketing sectors – combine their experience to produce highly optimized email and SMS campaigns that drive advocacy actions, donations, and conversions.

Video Production and Graphic Design

Rational 360 produces engaging creative, digital, and multimedia content that is built on the foundation of effective and data-driven client messages. Our team reaches target audiences with high-quality content in a way that resonates, motivates, and influences behavior — through infographics, creative videos and graphics, campaign landing pages, website designs, and more.

Website Development

We have a proven track record of developing and designing engaging, user-friendly mobile-first websites that allow clients to drive advocacy actions, raise funds, grow businesses, build positive brand awareness, and acquire new customers.

Virtual Events

Rational 360 provides comprehensive virtual event management. From the event launch, recruitment, and execution – including social media livestreams and webinars – our team creates an engaging experience for event organizers, talent and participants.