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Digital

Rational 360 Digital offers an unmatched combination of experience in digital grassroots, advocacy, targeted digital influence, marketing, B2B, and B2C digital campaigns. We execute tailor-made solutions with agility, urgency, and unparalleled attention to detail. Every campaign we run is tied to results and we’re dedicated to unifying every aspect of your campaign

Services

Social Listening
Social Media Management
Email and SMS
Pinpoint Targeting
Website Development
SEO
Video Production & Graphic Design
Virtual Events
Paid Advertising
Digital Grassroots

Social Listening

With a custom-built suite of social listening and relationship mining analytics tools, Rational 360 analyzes millions of online conversations – including their relationships and influences – to identify trends that guide campaigns. Rational 360 influencer maps and social listening insights have been featured on Fox News, Meet the Press, and are relied upon daily by Fortune 500 companies, trade associations, and leading advocacy organizations.

Social Media Management

Rational 360 has deep experience managing and growing social media accounts for brands, advocacy organizations, thought leaders, and more across all social media platforms, including Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Reddit, Snapchat, TikTok, Tumblr, and more. Our process starts with establishing a credible and consistent voice across social media channels and producing message-tested content that drives conversations, engagements, and audience loyalty.

Email and SMS

Our team of email marketing experts – coming both from the political fundraising and consumer marketing sectors – combine their experience to produce highly optimized email and SMS campaigns that drive advocacy actions, donations, and conversions.

Pinpoint Targeting

Pinpoint Targeting by Rational 360 is a precision digital advertising solution that delivers your content exclusively to your decisionmaker’s screens – and their influencers’ screens – seven times per week. We do this by direct-matching each decisionmaker and influencer, to their phone, computer, tablet, and TV, and then delivering your message solely to their devices. Our end-to-end, turnkey process includes everything needed for a successful campaign from building a target list to creating content, delivering messages across devices, reporting on results, and optimizing the content and delivery.

Website Development

We have a proven track record of developing and designing engaging, user-friendly mobile-first websites that allow clients to drive advocacy actions, raise funds, grow businesses, build positive brand awareness, and acquire new customers.

SEO

Rational 360’s team of Search Engine Optimization (SEO) experts lead technical and front-facing audits and implementations of any owned website content. Our audit and implementation process ensures that the website content ranks higher on Google Search, pushing out opponents or negative websites and articles.

Video Production & Graphic Design

Rational 360 produces engaging creative, digital, and multimedia content that is built on the foundation of effective and data-driven client messages. Our team reaches target audiences with high-quality content in a way that resonates, motivates, and influences behavior — through infographics, creative videos and graphics, campaign landing pages, website designs, and more.

Virtual Events

Rational 360 provides comprehensive virtual event management. From the event launch, recruitment, and execution – including social media livestreams and webinars – our team creates an engaging experience for event organizers, talent, and participants.

Paid Advertising

Our in-house advertising team employs the whole solution for each campaign – including creative development (videos, graphics, gifs, whiteboard videos, etc.), content development, media planning, ad launching, optimizations, and regular reporting.

Digital Grassroots

Our team specializes in designing and executing customized digital grassroots advocacy campaigns that move audiences to take action and make their voice heard to policymakers and decisionmakers on issues. Our campaigns include many components – including online advertising, petitions, message testing, SMS, email marketing, list building, and much more. Our team specializes in both moving existing organization advocates to take multiple grassroots actions and building grassroots armies from scratch through acquisition and engagement campaigns.

Advertising

Rational 360 provides all your advertising solutions under one roof. Our team of advertising and digital strategy experts combines best practices from political campaigns, consumer marketing, and public affairs industries to execute innovative and highly targeted advertising campaigns.

At our core, we move audiences to take action.

Whether that’s donating to a cause, sending a letter to Congress, signing a petition, we change hearts and minds through our persuasive messaging, innovative targeting, and moving creative.

Upon ad launch, our campaigns make an immediate impact. Rational 360 provides transparent, insight-driven reports on every advertising campaign that show how much the campaign has moved the needle.

Our in-house advertising team employs the whole solution for each campaign – including creative development (videos, graphics, gifs, whiteboard videos, etc.), content development, media planning, ad launching, optimizations, and regular reporting.

We execute the following types of ad campaigns:

Paid Search

Influencer social media marketing

Linear and broadcast TV

Out of Home

Newsletter and Publisher Sponsorship

Social Media

Streaming Audio

Programmatic Display and Video

Micro-targeted digital influencer ads

Connected TV and OTT

Radio

Direct Placement

Billboards

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