We take pride in being strategic, all-in thought partners for each client and bring a 360° point of view to challenging and complex business, policy, and public affairs issues. Our creative and relentless approach turns data into action, opens commercial markets, and drives impactful outcomes that win.
Our team specializes in designing and executing customized digital grassroots advocacy campaigns that move audiences to take action and make their voice heard to policymakers and decision-makers on issues. Our team specializes in both moving existing organization advocates to take multiple grassroots actions and building grassroots armies from scratch through acquisition and engagement campaigns.
Social Media Management
Rational 360 has deep experience managing and growing social media accounts for brands, advocacy organizations, thought leaders, and more across all social media platforms, including Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Reddit, Snapchat, TikTok, Tumblr, and more. Our process starts with establishing a credible and consistent voice across social media channels and producing message-tested content that drives conversations, engagements, and audience loyalty.
Rational 360 enables companies to authentically reach and influence policymakers by recruiting and activating influential advocates in the communities that they serve and their inner circles. Our team mobilizes small business owners, local leaders, advocacy organizations and associations, and other community-centric influencers as vocal third-party advocates across social media, earned media, and in-market activations.
State Level Campaigns
Rational 360 has extensive experience managing integrated communications and public affairs campaigns in nearly every state in the country. Rational 360 employs a campaign approach for clients, managing all aspects of an advocacy campaign to drive legislative change, persuade influential audiences, and build awareness on client issues.
Third-Party Engagement, Coalition Building, and Activation
Rational 360 manages strong relationships with a national network of advocacy groups, trade associations, think tanks, and influencers across issue areas with experience in relationship and coalition building, influencer management, and grassroots/grasstops mobilization.
We create custom, integrated campaigns to build support for specific regulatory and legislative goals among influencer, consumer, and advocacy audiences and leverage data at every point in a campaign to deliver outcomes for clients.
Crisis Corporate & Reputation Management Rapid Response
Rational 360 has experience in managing crisis, complex public and corporate affairs, and special situations. We protect the reputation and interests of our clients and help them succeed in rapidly-changing policy, regulatory, business, and media environments. Rational 360 incorporates media and social media monitoring to provide ongoing intelligence on developments – and enable response in real time.
Rational 360 works tirelessly to deliver timely and impactful earned media coverage for our clients in publications that matter to their stakeholders. From features in the most prominent national publications, to coverage in key trade publications and targeted stories in local outlets. Rational 360 ensures that clients are communicating directly with potential customers and key stakeholders.
Rational 360 positions both brands and individual leaders at the forefront of policy, business, and media conversations. We have a proven record of success elevating Fortune 100 companies, small businesses, nonprofit organizations and those in between, providing their executives, experts, and organizational brands a platform to shape perspectives on new and emerging issues, disrupt conventional thinking, carve out unique spaces of insights, and establish and enhance their reputation and awareness among the stakeholders who matter most—all laddering up to the commercial goals or other strategic objectives that clients value the most.
Our team has extensive experience planning and executing events that drive impact for organizations. We work collaboratively to manage all aspects of event planning, including content and material creation, media engagement, and speaker preparation.
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