Comprehensive Strategic Communications and Digital Campaign to Advance Primary Care Policy Priorities

Rational 360 led public affairs, media outreach, and digital strategy for an innovative, fast-growing primary care provider.

Services Provided

Public Affairs & Strategic Communications; Third-Party Engagement; Paid Media & Advertising; Digital Strategies

Key Success Points
Led Washington-Based Earned Media Campaign on Commitment to Health Equity & Innovation
Activated Physician-Advocates to Protect Value-Based Care Policies through Outreach to Administration Officials
Created Digital Campaigns that Reached Key Hill Lawmakers and Administrative Policymakers Over 16x Each

Rational 360 is the primary strategic communications advisor to a fast-growing primary care provider – and works with its public policy and government affairs team to amplify the company’s commitment to health equity, innovation in Medicare, and support for value-based care to key Washington-based policymaker and decisionmaker audiences.

Washington-Based Earned Media Program

Rational 360 has drafted, pitched, and placed opinion pieces around the company’s commitment to health equity and innovation in Medicare in outlets like Modern Healthcare and RealClearHealth. Rational 360 has also arranged interviews with key team members for stories in Bloomberg Law, Fierce HealthcareInside Health Policy, and more.

Physician-Advocate Activation For Lawmaker Outreach on Policies that Support Primary Care Access

When CMS’ direct contracting model program was under threat, Rational 360 activated providers to contact their members of Congress and show support for Direct Contracting and value-based care. Rational 360 also drafted letters to Members of Congress and HHS Secretary Xavier Becerra as a part of this effort.

Digital Campaigns Targeted to Key Hill Lawmakers and Policymakers

Rational 360 has run targeted digital campaigns to reach policymakers on Capitol Hill and in the Biden Administration – more than 16 times per member, on average – driving awareness around the company’s commitment to health equity and in support of the Medicare Direct Contracting and ACO REACH programs. 

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