Leveraged Digital Strategies to Gain Over 1 Million Advocate Acquisitions in Two Years

Rational 360 has helped acquire over 1 million new advocates over a two-year period through social media and display ads, petitions, and surveys, supported by creative graphic, video, and messaging development. Rational 360 regularly monitors for top-performing content and utilizes surveys to refine message points around key issues, further driving new acquisitions and engagement.

Delivered Nearly 850,000 Advocate Letters to Congress to Support Key Policy Interests for the Organization

Rational 360 regularly engages advocates through email, SMS (including peer-to-peer and broadcast texting), and direct mail programs, driving nearly 850,000 advocate letters to representatives on Capitol Hill. Additionally, Rational 360 has expanded the organization’s existing voter database to include more relevant information to leverage for microtargeting and improved activation results.

Worked with the Organization to Achieve Hundreds of Victories for Endorsed Candidates

Rational 360 supports endorsed candidates through a comprehensive digital fundraising program, including email, graphic, and video content development. Rational 360 has supported voter persuasion and activation efforts, building a GOTV website to engage voters in key districts and utilizing Google Civics API to encourage people to register to vote and direct them to their polling places.