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Rational 360 Grows Firm with Addition of Managing Director and Co-Head of the Healthcare Practice Amy DeMaria

Press Release • March 18, 2025

Washington, DC (March 18, 2025) – Rational 360, a leading full-service strategic communications and digital advocacy company, announced that Amy DeMaria will be joining as Managing Director and Co-Head of the Healthcare Practice.

“Amy’s deep healthcare marketing and communications expertise will further strengthen our firm’s ability to drive meaningful results for clients and accelerate the growth of our healthcare practice,” said Brian Kaminski, Rational 360 Managing Director, Co-Founder, and Co-Head of the Healthcare Practice. “Amy’s leadership at the highest levels of corporate America, government, and the nonprofit world will allow Rational to expand our reach in healthcare and continue to deliver creative marketing and communications solutions to clients across the healthcare system.”

DeMaria has decades of experience at the intersection of marketing and communications in various healthcare industry settings. For 13 years, she worked at the Cystic Fibrosis Foundation, a pioneering research and drug development organization, including as its Senior Vice President and Chief Communications and Marketing Officer. Additionally, she ran communications and marketing at the Aspen Institute, where she led a team across digital, public relations, and event marketing efforts. Most recently, she was the Senior Vice President, Communications and Marketing, at Inspire, an online health community connecting over 10 million people annually with peer support.

“Rational 360’s industry-leading healthcare communications and public affairs practice has a stellar reputation for creating smart, high-impact campaigns that move the needle for healthcare companies, industries, and non-profit organizations,” said DeMaria. “My experience in messaging, brand positioning, and content strategy will support the firm in creating results-driven campaigns for current and prospective clients.”

DeMaria has a bachelor’s degree in political science from Emory University and attended the Georgetown University McDonough School of Business. She started her career as a political appointee at the U.S. Department of Health and Human Services. For more information about Rational 360 and its healthcare practice, visit www.rational360.com.

Rational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. After announcing the formation of the company’s employee stock ownership plan in 2024, the firm is now one of the largest employee-owned, independent public affairs companies in Washington, D.C.

We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafted using the best data analysis to support organization-wide strategic objectives for our clients. From public relations and public affairs to crisis communications and new media strategy, our experienced team takes an innovative, active approach to advancing your mission-critical goals. We understand the unique opportunities and challenges of the 21st century media landscape and operate as an extension of your own communications and leadership teams.

Learn more at Rational360.com.

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