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Top Media Figures Followed by Top Fortune CEOs in 2024

• October 3, 2024

At Rational 360, we influence decisionmakers. As the media landscape around decisionmakers shifts to new platforms, the driving factors for influence are less about the “what” and more about the “who.” Journalists and media figures are trusted sources of information decision-makers rely on – and an audience also ripe for PR and digital outreach.To make communications more impactful and target outreach where it counts, we set out to find which journalists are most followed by CEOs of Fortune 500 companies.

Process:

Results:

If CEO decisionmakers are an important audience for a public affairs campaign, these three media figures deserve special consideration.

Top Insights:

(Note: Some media figures have the same percent influence. In this case, those that are tied have been assigned the same numerical rank and ordered alphabetically. Interested in learning more about our process or influencing your own list of decisionmakers? Contact us for more information.

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