Michael Venet leads Pinpoint Targeting’s business development efforts and drives value for Fortune 500 companies, leading trade associations, government agencies, and nonprofit organizations.
Michael serves as an advisor to executives sharing the technologies and methodologies available to achieve their sales, marketing, communications, fundraising, and public affairs objectives. Michael has extensive experience advising leaders on the art of the possible in micro-targeted 1:1 digital advertising, leveraging data analysis from message testing and social listening, integrated campaigns, and market research.
Prior to Rational 360, Michael worked for a variety of emerging technologies and SaaS firms in data analysis, market research, and media analytics (Penta + Morning Consult + Zignal Labs). Michael entered the emerging communications tech space after leading the North American Government & Public Affairs team at CNH Industrial. Michael also served in several roles as a staffer in the US Senate.
He holds a Bachelor of Science in Finance from Mercer University and a Master’s in Business Administration from The George Washington University.
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