Matt Kreider

Matt Kreider is Senior Director, Data at Rational 360 and a long-time veteran in print and digital media. After starting his career with publishers, media groups, and The Washington Examiner, Matt spent nearly a decade in trade and professional associations before jumping into the agency space.

Throughout his career, Matt has developed and implemented innovative solutions around data mobilization, business process automation, data management, analytics, and more. With diverse experiences in print, digital, and event marketing, Matt possesses a deep understanding of unifying both marketing and data strategies to drive invaluable insights.

In 2021, Matt was one of the first four graduates to have ever received a Master’s in Marketing Analytics from Penn State University. He is also alumni to Clarion University of Pennsylvania ’09 and holds an Executive Certificate in Data Strategy from UC Berkeley.