Erin Zumbrun

Erin Zumbrun is a Senior Vice President at Rational 360, where she leads and supports strategic communications campaigns for a range of healthcare clients. A seasoned strategist, Erin brings extensive experience developing and executing high-impact, integrated campaigns inside the Beltway and nationwide. She specializes in reaching key audiences and stakeholders through coordinated digital, earned media, research, creative, and analytics-driven approaches.

Before joining Rational 360, Erin served as a Vice President at Porter Novelli where she implemented awareness and education campaigns across the health, food and agriculture, financial services, and federal government sectors. She also led policy and advocacy communications for both the National Rural Health Association and the Academy of Nutrition and Dietetics. Earlier in her career, Erin worked as a speechwriter for the Comptroller of Maryland and as a print journalist in Maryland.

Erin holds a B.A. in Journalism from Elon University and an M.A. from Johns Hopkins University.