Alina Serbina

Alina Serbina is an Ads Director at Rational 360, where she leads digital-first paid media strategies for clients across finance, healthcare, technology, energy, and public affairs. She specializes in designing and executing high-impact campaigns that deliver measurable results across paid social, programmatic, and search.

Before joining Rational 360, Alina was a Paid Media Manager at Narrative Strategies, where she developed integrated, multi-channel media strategies for high-stakes public affairs and advocacy clients.  She was also previously at Mindshare and NBCUniversal, where she executed large-scale paid social campaigns for marquee events including the Super Bowl, Olympic Games, and major award shows. Her team’s work earned industry recognition and awards, honing her expertise in fast-paced, high-visibility media environments.

Alina is recognized for blending strategic foresight with hands-on digital expertise, building scalable teams, and translating complex performance data into actionable insights for executive stakeholders.