---

← Back to all posts

Rational 360: Your Partner for Engaging the New Trump Administration

Blog • November 6, 2024

The election results are in and Donald Trump will once again lead the country. His incoming administration promises a substantial impact on the Washington agenda, from implementing the Make America Healthy Again initiative in healthcare to ushering in major shifts in trade, energy, and tax policy.

For advocacy and public affairs leaders, the time to prepare is now. Rational 360 is ready to help you map out exactly who in Trump’s administration will matter to your issue. With our social listening capabilities and Pinpoint Targeting, our nano-targeting advertising solution, you can immediately begin reaching and educating potential decisionmakers.

Why Pinpoint Targeting?

We developed Pinpoint Targeting during the first Trump administration when it was clear that administration leaders were not consuming mainstream media in the way past administrations had – making it harder to get a message in front of them. Continuing to channel advocacy dollars to legacy media was throwing good money after bad. Right now, this insight is even more critical: Reaching Trump’s inner circle and key influencers requires a custom solution that reaches your targets at a meaningful frequency. 

By leveraging Pinpoint Targeting, you can ensure your voice is heard throughout the transition – on the websites, apps, and devices that relevant decisionmakers actually care about and are consuming regularly.

Now Is the Time to Act

Success in the new administration begins now. Establishing communication today will give you an edge over those who wait until after the inauguration. By building a brand with those who will matter most in the new administration, you maximize your opportunity to have an impact from day one.

Book a Meeting Today

Ready to begin having an impact immediately? Book to a meeting today to learn more about how Rational 360 can help you identify the decisionmakers who matter most and deploy targeted advertising that reaches them throughout the transition.

Book a Meeting

Fill out the form below to book a meeting with our team.