Rational 360 Names Healthcare Industry Veteran Nina DeLorenzo as a New Managing Director for Corporate Affairs

Pharma/life sciences veteran helps company expand corporate communications services

WASHINGTON, D.C. — February 24, 2026 —Rational 360, a leading full-service communications and digital marketing company, announced today that Nina DeLorenzo has joined the company as a Managing Director for Corporate Affairs, where she will lead the growth of its corporate communications services, supporting clients across various industries, including healthcare. DeLorenzo’s appointment marks a significant step in the company’s continued investment in leadership as demand for strategic guidance increases across multiple issue areas and markets. 

DeLorenzo will lead a diverse portfolio of clients seeking communications, branding, corporate reputation, public affairs, and advocacy solutions in industries including pharmaceuticals, biotech, and manufacturing. Part of that work will include growing Rational’s leading healthcare-specific digital targeting tool, Pinpoint Health. Rational’s cutting-edge digital product, Pinpoint Health, enables healthcare organizations to deliver high-impact, compliant digital advertisements to specific individuals across the care delivery ecosystem.

“We could not be more excited to welcome Nina DeLorenzo to Rational 360,” said Patrick Dorton, Founder and Chief Executive Officer of Rational 360. “Our clients are navigating an increasingly complex political, regulatory, and reputational environment, and Nina brings the corporate leadership and experience to help them meet those challenges. Her arrival strengthens our corporate affairs practice and expands our reach.”

A C-suite veteran, DeLorenzo brings decades of healthcare experience to her role at Rational 360, including senior leadership positions at pharmaceutical companies such as Pfizer, AbbVie, Sanofi, and Emergent, and roles at PhRMA, on political campaigns, in the U.S. Senate, and at the White House. She has helped clients successfully navigate complex business environments, shape public narratives, strengthen their brands, and engage critical stakeholders at pivotal moments.

“Clients rely on Rational for clear thinking when the stakes are high,” said DeLorenzo. “I am excited for the opportunity to help our clients meet their critical business challenges with the Rational team’s combination of knowledge, experience, and creativity.”

DeLorenzo founded her own firm in 2024, advising CEOs, C-suite leaders, and corporate affairs executives on communications and public affairs strategy. 

About Rational 360 

Rational 360 is a strategic communications and digital services company. Rational provides full-service strategic communications nationwide, specializing in campaigns that move audiences and achieve business objectives. The Rational team brings diverse experience across the corporate, consumer, and public sectors, crafting integrated strategies spanning public relations, digital strategy, branded campaigns, crisis communications, and business intelligence. With a data-driven approach, Rational helps clients navigate complex challenges, seize opportunities, and drive measurable impact through communications. Rational 360 combines creative excellence with strategic rigor to help brands break through, build lasting reputation, and succeed in an evolving media landscape.

About Pinpoint Health

Pinpoint Health is a digital target-by-name solution that delivers precision advertising to healthcare decision-makers, such as patients by conditions, physicians, executives, and policymakers.  The platform direct-matches individuals to their phones, computers, tablets, and connected TVs, then delivers branded messages exclusively to those devices across their entire digital landscape. Pinpoint Health provides complete transparency with named audience lists and offers an end-to-end solution encompassing content creation, deployment, compliance, measurement, and optimization. With the ability to target audiences of any size, Pinpoint Targeting delivers surgical precision at straightforward, all-inclusive pricing.