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Rational 360 Expands Healthcare Team with Senior Vice President Stephanie Wiswall and Digital Team with Vice President Jake Sticka

• February 13, 2024

Washington, DC (February 13, 2024) – Rational 360, a leading full-service strategic communications and digital advocacy agency, announced today two new additions to its team, with Stephanie Wiswall joining as Senior Vice President on the Healthcare team and Jake Sticka joining as Vice President of the Digital Team.

“We’re thrilled to welcome Stephanie Wiswall and Jake Sticka. Both bring the best of the healthcare, corporate, and political world to Rational 360,” said Patrick Dorton, CEO and Managing Partner at Rational 360. “As our firm continues to grow, we look for new talent that provides invaluable skills and perspective to our clients, supporting their objectives and helping them face challenges head on. We’re excited to share Stephanie’s healthcare communications and public policy experience and Jake’s extensive digital leadership skills and political background with our clients.”

Stephanie Wiswall is a public affairs and healthcare communications professional with 20 years of experience across all fields of healthcare and corporate affairs. Prior to joining Rational 360, Wiswall provided communications support and counsel to healthcare clients from the world’s largest biopharmaceutical companies to small biotechs.

Wiswall spent 18 years at AstraZeneca, serving on the U.S. Corporate Affairs and U.S. Market Access leadership teams. As Head of U.S. Policy, she built a team focused on shaping opportunities to support the needs of the business, including working with leadership to set the company’s policy agenda and strategy. During her time as Director, External Affairs, Wiswall was responsible for top-tier media strategy on various corporate priorities as well as all oncology news flow for the company. She played an integral role in preparing the company for testimony before the Senate Finance Committee Hearing on Drug Pricing. She also served as the Global Brand Communications Lead for a blockbuster cardiovascular medicine partnering with priority markets across the globe. Through each of these roles, Wiswall represented AstraZeneca with diverse external stakeholders, including the media, federal government, and various trade associations. 

Stephanie holds a master’s degree in business administration and a bachelor’s degree in communications from the University of Delaware.

“I’m excited to join Rational 360’s team of strategic communicators and digital experts,” said Wiswall. “Throughout my career I’ve seen how integrated campaigns can have meaningful impact for commercial organizations and the patients they serve, and I look forward to continuing that work with some of the many impressive clients at our firm.”

Jake Sticka is a digital strategy and political communications expert and brings a commitment to client satisfaction to Fortune 500 companies, advocacy organizations, government agencies, and nonprofit organizations.

Prior to joining Rational 360, Sticka was a Partner at Rising Tide Interactive, a full-service digital agency. During his decade at the firm, he developed breakthrough campaigns for a variety of advocacy groups, including World Central Kitchen, National Association of Homebuilders, Southern Poverty Law Center, FWD.us, and Alzheimer’s Prevention Registry.

During the 2020 election cycle, Sticka served as Digital Director and Paid Media Advisor for U.S. Senator Amy Klobuchar’s presidential campaign. Under Sticka’s leadership, the campaign executed a digital voter communication program grounded in authentic content and data-driven strategy. Senator Klobuchar’s campaign ultimately raised more than $42 million online.

Originally from San Diego, Sticka holds a degree in government from Georgetown University.

“In public affairs, there is too often a disconnect between traditional public relations and innovative digital tactics,” said Sticka. “No one is doing a better job of offering clients a comprehensive, integrated approach than Rational 360, which is one of the many reasons I’m incredibly excited to join this growing team.”

Rational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafted using the best data analysis to support organization-wide strategic objectives for our clients.

From public relations and public affairs to crisis communications and new media strategy, our experienced team takes an innovative, active approach to advancing your mission-critical goals. We understand the unique opportunities and challenges of the 21st century media landscape and operate as an extension of your own communications and leadership teams.

Learn more at Rational360.com.


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