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Rational 360 Expands Healthcare Practice with Addition of Managing Director Courtney Laydon

Press Release • October 7, 2024

Washington, DC (October 7, 2024) – Rational 360, a leading full-service strategic communications and digital advocacy company, announced that Courtney Laydon will be joining as Managing Director, Healthcare Strategy.

“As Rational 360 continues to grow, we are pleased to add Courtney Laydon to our leadership team,” said Patrick Dorton, CEO and Managing Partner at Rational 360. “Courtney’s healthcare strategy experience has resulted in impressive regulatory and reputational success for clients, and will be a major asset to our company.”

Laydon has nearly 25 years of experience at the intersection of public affairs, corporate reputation, advocacy, and journalism. Throughout her career, Laydon has successfully led bipartisan efforts to shape a positive regulatory environment for patients and key healthcare stakeholders at the state and national levels. She also has extensive experience partnering with pharmaceutical companies on corporate reputation and advocacy campaigns focused on addressing the critical healthcare issues facing communities around the world. 

“Courtney’s background and reputation for working with stakeholders across the industry will further strengthen our industry-leading and growing healthcare practice,” said Brian Kaminski, Rational 360 Managing Director, Co-Founder, and Healthcare Practice Chair. “Her impressive track record for developing strategy that creates impact in highly regulated healthcare industries will serve our clients well as they look to advance their corporate and policy goals.”

Prior to joining Rational 360, Laydon served as Executive Vice President and Head of Strategic Communications for Edelman’s Global Practices and Sectors team, where she specialized in healthcare communications with a particular focus on women’s health and mental health. She also worked as a journalist for 12 years—starting her career in Washington, DC as a Capitol Hill reporter before serving as an anchor and executive producer at several television stations around the country. She has a bachelor’s degree in broadcast journalism with a specialization in political science from the University of Maryland and a master’s degree from George Washington University’s School of Political Management.

“As both a public relations professional and journalist, I’ve seen the importance innovative strategy can have on shaping results-driven campaigns,” said Laydon. “I’m thrilled to be joining Rational 360’s incredible roster of healthcare specialists as we all work towards helping ensure patients have access to the treatments and care they need to live healthier and happier lives.”

Rational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafted using the best data analysis to support organization-wide strategic objectives for our clients.

From public relations and public affairs to crisis communications and new media strategy, our experienced team takes an innovative, active approach to advancing your mission-critical goals. We understand the unique opportunities and challenges of the 21st century media landscape and operate as an extension of your own communications and leadership teams.

Learn more at Rational360.com.

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