Rational 360 Announces Tim Hogan as New Digital Vice President

Digital Strategy Veteran Brings Track Record on High-Stakes Legislative and Regulatory Fights to Growing Digital Practice and Pinpoint Targeting®

WASHINGTON, D.C. – October 13, 2026 – Rational 360, a leading full-service strategic communications and digital marketing company, announced today that Tim Hogan has joined the firm as a new Vice President.

Prior to joining Rational 360, Hogan served as Senior Vice President at Vision360 Partners (formerly CLS Strategies), where he led and scaled the firm’s digital department for more than a decade. Under his leadership, the team served a diverse portfolio of clients, including Airlines for America, Major League Baseball, and Google, delivering sophisticated audience targeting strategies, constituent advocacy campaigns, and data-driven message development. 

Hogan brings more than 15 years of experience developing cross-platform digital campaigns for Fortune 500 companies, industry associations, non-profits, and political candidates in the United States and abroad. He has created comprehensive campaigns that impacted some of the highest-profile and most contentious regulatory, legislative, and public perception battles of the last decade.

His expertise spans the full spectrum of digital strategy, from highly concentrated policymaker targeting to broad-scale constituent engagement and has shaped some of the most consequential legislative debates of the last decade, including fights over the Credit Card Competition Act and the Affordable Care Act.

“Tim has spent his career at the center of some of the toughest legislative and regulatory battles in Washington, and he knows how to build digital campaigns that move both public opinion and policymakers,” said Patrick Dorton, CEO and Managing Director at Rational 360. “Tim’s ability and expertise in pairing sharp audience targeting with data-driven advocacy makes him an invaluable addition to our team.”

“I’m excited to join a team with such a strong reputation for combining digital innovation with strategic communications,” said Hogan. “Whether it’s through Pinpoint Targeting® or mobilizing constituents to scale, I look forward to bringing that same rigor to the policy fights and advocacy campaigns that matter most to our clients.”

About Rational

Rational is a strategic communications and digital services company, providing full-service strategic communications nationwide, specializing in campaigns that move audiences and achieve business objectives. The Rational team brings diverse experience across the corporate, consumer, and public sectors, crafting integrated strategies spanning public relations, digital strategy, branded campaigns, crisis communications, and business intelligence. With a data-driven approach, Rational helps clients navigate complex challenges, seize opportunities, and drive measurable impact through communications. Rational combines creative excellence with strategic rigor to help brands break through, build lasting reputation, and succeed in an evolving media landscape.

About Pinpoint Targeting

Pinpoint Targeting is a digital target-by-name solution that delivers precision advertising to the decision-makers who matter most. The platform direct-matches individuals to their phones, computers, tablets, and connected TVs, then delivers branded messages exclusively to those devices across their entire digital landscape.

Pinpoint Targeting provides complete transparency with named audience lists and offers an end-to-end solution encompassing content creation, deployment, measurement, and optimization. With the ability to target audiences of any size, Pinpoint Targeting delivers surgical precision at straightforward, all-inclusive pricing.