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Rational 360 Announces New Strategic Hires for Public Relations Team

• June 1, 2022

WASHINGTON, June 1, 2022 – Rational 360, a leading full-service strategic communications and digital advocacy agency, announced today two new additions to its public relations team, with Rob Van Raaphorst joining as Senior Vice President and Jake Wilkins joining as Senior Director.

“As Rational 360 continues to grow, we are always looking to add top-tier talent to help our clients meet their objectives,” said Patrick Dorton, CEO and Managing Partner at Rational 360. “We’re excited to add Rob’s impressive background in financial services and Jake’s extensive media connections to our agency.”

Van Raaphorst is a financial services expert and senior communications leader with 20 years of experience. Most recently, he was Vice President of Communications at the Mortgage Bankers Association (MBA), where he developed and executed the association’s public affairs strategy. Before that, Van Raaphorst worked at a variety of global and political public affairs firms, including Burson-Marsteller, DCI Group and R&R Partners, as well as a former television reporter for ABC News.

“Rational 360 is one of the most reputable, effective and talented communications and digital agencies in the country,” said Van Raaphorst. “ It’s my privilege to join this first-class team, and I look forward to contributing to its explosive growth.”

Wilkins is a political communicator and strategist who has been the Communications Director for two U.S. senators, Ron Johnson (R-WI) and Kevin Cramer (R-ND). Before that, he was a spokesperson for the U.S. Department of Agriculture (USDA) and worked in the communications department of the Republican National Committee.

“It’s an honor to join the incredible team that’s been assembled at Rational 360,” said Wilkins. “I am excited to be a part of it and ready to contribute my talents to the great work being done here.”

You can read more about Rob and Jake’s background, experience, and expertise on Rational360.com. Follow and connect with them on LinkedIn at @robertvanraaphorst and @jakewilkins.

About Rational 360

Rational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafted using the best data analysis to support organization-wide strategic objectives for our clients. From public relations and public affairs to crisis communications and new media strategy, our experienced team takes an innovative, active approach to advance your mission-critical goals. We understand the unique opportunities and challenges of the 21st-century media landscape and operate as an extension of your own communications and leadership teams. Learn more at Rational360.com.

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