Rational 360 Adds Conservative Media Veteran Alex Rosenwald as Vice President

Veteran journalist and strategist bolsters the ability of Rational 360 to navigate the vast media landscape

WASHINGTON, D.C. — May 12, 2026 — Rational 360, a leading full-service communications and digital marketing company, announced that Alex Rosenwald has joined the organization as Vice President of conservative media relations and earned media. In this role, Rosenwald will lead earned media strategy and execution across client accounts that reside at the intersection of policy, business, and public opinion.

Rosenwald brings more than a decade of experience in strategic communications, media relations, crisis communications, and brand reputation management. The hire represents a strategic expansion of conservative media capabilities at Rational 360 at a time when clients increasingly need trusted advisors who can navigate complex political and cultural dynamics.

“Alex’s track record across newsrooms, think tanks, and communications firms gives our clients access to someone who understands both sides of the story, how to craft it, and how to place it. Conservative media has evolved into one of the most important levers in Washington, and Alex has spent his career inside that world, which means our clients will be far better positioned to deliver results no matter the political terrain,” said Patrick Dorton, Founder and Chief Executive Officer of Rational 360.

Rosenwald joins Rational 360 with a strong understanding of and deep relationships within the conservative media ecosystem. His track record spans public affairs, traditional and digital media, and policy communications, making him well-suited to shape narratives and place high-impact stories for clients facing complex or politically charged challenges.

“What sets great earned media apart is the ability to connect a client’s story to what reporters and audiences already care about. That requires sharp instincts, real relationships in legacy and creator media, and a deep grasp of the news cycle,” Rosenwald said. “I’ve spent my career building those skills across newsrooms, think tanks, and media companies. Now I’m excited to put these skills to work for the clients of Rational 360 every day.”

Before joining Rational 360, Rosenwald was Director at DCI Group. He previously served as Senior Director of Communications and Talent Relations at The Hill, where he led brand promotion and business growth efforts. His background also includes leadership roles at NewsNation DC, Hudson Institute, The Washington Examiner, The Weekly Standard, and Ricochet—giving him a wide lens on today’s media and political landscape.

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About Rational 360 

Rational 360 is a strategic communications and digital services company, providing full-service strategic communications nationwide, specializing in campaigns that move audiences and achieve business objectives. The Rational team brings diverse experience across the corporate, consumer, and public sectors, crafting integrated strategies spanning public relations, digital strategy, branded campaigns, crisis communications, and business intelligence. With a data-driven approach, Rational helps clients navigate complex challenges, seize opportunities, and drive measurable impact through communications. Rational 360 combines creative excellence with strategic rigor to help brands break through, build lasting reputation, and succeed in an evolving media landscape. 

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