Nat Wood

Nat Wood

Vice President

Prior to joining Rational 360, Nat led the Federal Trade Commission’s unit responsible for teaching people about their consumer rights and businesses about how to comply with consumer protection law. Nat’s areas of expertise include cybersecurity, data breaches, identity theft, consumer fraud, personal finance, financial technology, credit reporting, telemarketing, and online advertising.

In 2018, Nat received the FTC’s award for distinguished service. In 2017, he was a finalist for a Service to America Medal from the Partnership for Public Service, for leading the team that created IdentityTheft.gov. He also oversaw FTC campaigns to help older people avoid fraud, teach kids to understand advertising, encourage online safety, promote the rollout of the National Do Not Call Registry, improve companies’ data security practices, and safeguard servicemembers’ and veterans’ financial well-being. Those campaigns were recognized with national honors for plain language writing, design excellence, and innovation. He also led a complete overhaul of the agency’s website and revamped the system for ordering FTC publications.

At Rational 360, Nat provides his expertise to client companies, associations, nonprofits, and federal agencies in areas including:

• Planning and implementing consumer and business education campaigns, including strategies for changing consumer or employee behavior, or business practices.

• Designing clear disclosures for organizations dealing with advertising issues, data breaches, financial disclosures, or other legal requirements.

• Leading strategic and crisis communications campaigns around federal agency policy proposals, rulemakings, or investigations.

• Building and managing influential coalitions of partner organizations.

• Conducting media trainings and strategy sessions.

Before joining the FTC, Nat was an Assistant Director of the National Park Service, responsible for external affairs. At the NPS, he worked to protect South Florida’s parks from pollution, helped increase funding for innovative park transportation projects, and promoted the diversity of the park system’s people, places, and stories. Nat is a graduate of Cornell University and has an MBA from George Washington University.