Is Your Advocacy Strategy Ready for the New Trump Administration?

Blog • February 20, 2025

By Patrick Dorton, CEO

President Trump is back in the White House, bringing rapid policy shifts across trade, tax reform, healthcare, energy, and more. Advocacy leaders must act now to ensure their message is heard. Traditional influence strategies won’t cut it—direct engagement is key to shaping policy outcomes in this new Administration.

Pinpoint Targeting by Rational 360 delivers your message directly to key decisionmakers in the Trump Administration across all devices. Our advanced technology ensures high-frequency messaging to:

Senior White House officials and advisors
Newly confirmed and newly-designated Cabinet secretaries including Rubio, Bessent, Hegseth, Bondi, Burgum, Rollins, Lutnick, Chavez-DeRemer, Kennedy, Turner, Duffy, Wright, McMahon, Collins, Noem and their senior teams
Make America Healthy Again (MAHA) leaders + influencers
The Department of Government Efficiency (DOGE) team and influencers to Elon Musk

As well as Congress and Capitol Hill audiences, including:

All Members of Congress and influential staff
All Congressional committees and staff

Our team continuously updates key decisionmakers, ensuring we have the most accurate information to maximize the impact of your message. By proactively engaging with policymakers, you can influence discussions and position your organization at the forefront of legislative and executive action.

Book a meeting to learn how Pinpoint Targeting can provide your organization with the strategic edge needed to effectively engage decisionmakers and influence the new administration and Congress.

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