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Ideas for Companies & Organizations in Transition from In-Person to Virtual

• March 18, 2020

Right now, organizations and companies around the country are undergoing an unprecedented disruption in their day-to-day functions due to the emergence of the Novel Coronavirus (COVID-19). Organizations must take a proactive approach and pivot operations into a new digital age.

The good news is people are tuning in even in this time of uncertainty and familiarizing themselves with digital tools. There are five key transitions in the weeks ahead that Rational 360 is working with clients to navigate:

Transition 1: Conventions, Summits and Conferences  ➡️ Digital Conferences
Organizations are canceling and postponing major in-person events in the short-term and face significant uncertainty longer term. Rational 360 is working with clients to transition major in-person conventions, summits and conferences to be fully digital conferences, including transitioning keynotes, panel discussions and breakout sessions to the various digital elements below, and packaging them up on an easy-to-navigate Digital Conference landing page.

Transition 2: Roundtables, Salon Dinners and Mini Events  ➡️ Digital Conversation Series
For events that are typically smaller and more intimate, organizations can create a Digital Conversation Series around a specific topic. The series can include:

Transition 3: Political Fundraisers, Nonprofit Fundraisers, and Galas  ➡️ Digital Fundraisers
In an election year and uncertain economy, fundraising for candidates and nonprofits is more important than ever. Digital fundraisers can include:

Transition 4: Constituent Meetings with Lawmakers  ➡️ Digital Grassroots Advocacy
Lawmakers will be moving away from in-person meetings at the state and federal level, increasing the importance of digital grassroots advocacy. Organizations can make an impact by:

Transition 5: In-Person Lobbying  ➡️ Digital Lobbying
Instead of your lobbyist getting a meeting with the right staffer in a particular office, virtual targeting helps put compelling and educational content in front of legislative and regulatory staff at the federal and state level. Components to a successful campaign include:

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