Rational Adds Strategic Communications and Public Affairs Leader Maggie Allard as Senior Vice President

Energy and agriculture expert helps company continue growth and expansion in 2026 

Will utilize Pinpoint Targeting® as a differentiator for clients  

WASHINGTON, D.C. — May 19, 2026 — Rational, a leading full-service strategic communications and digital marketing company, announced today that Maggie Allard has joined the company as Senior Vice President. Allard brings more than a decade of experience advising corporations, trade associations, coalitions, and advocacy organizations on high-profile communications, public affairs, and stakeholder engagement efforts, with deep expertise across the energy and agriculture sectors. Allard’s hire is the latest in a series of senior additions as the company builds on 60% year-over-year growth in 2025 and targets $70 million in revenue in 2026.

In her new role, Allard will help expand the growing energy and agriculture practice of Rational, while supporting the company’s broader strategic communications and public affairs capabilities. She will advise clients navigating complex policy, regulatory, reputational, and stakeholder engagement challenges, drawing on extensive experience developing integrated campaigns that align public affairs strategy with business and communications objectives.

“Maggie brings an exceptional combination of strategic insight, industry expertise in energy and agriculture, and leadership experience to Rational,” said Patrick Dorton, Founder and Chief Executive Officer of Rational. “Her track record advising organizations in highly complex and evolving sectors makes her an invaluable addition to our team as we continue to grow our capabilities, expand our energy and agriculture practice, and deliver results for clients across industries.”

Allard most recently served as Senior Vice President and lead of the Energy & Agriculture Practice at Adfero, where she oversaw integrated strategic communications and public affairs campaigns across earned, paid, and owned media. In that role, she advised executive leadership teams and led campaigns focused on stakeholder engagement, executive visibility, reputation management, advocacy, and media relations for clients across the utility, transmission, renewable fuels, agribusiness, and broader energy sectors.

Throughout her career, Allard has guided organizations through high-profile policy, regulatory, and business challenges at both the state and federal levels. Her work has included communications strategies related to grid reliability, infrastructure, renewable fuels, biofuels, trade, sustainability, and issues impacting agriculture and agribusiness. Known for combining strategic storytelling with audience insights, she has helped clients develop narratives and engagement strategies that resonate with policymakers, media, industry stakeholders, and the public.

“Rational has built a strong reputation for delivering smart, integrated communications strategies that help clients navigate complex challenges and opportunities,” said Allard. “I’m excited to join a team that is deeply committed to smart strategy, creativity, and measurable impact, and I look forward to helping continue the company’s growth in energy and agriculture.”

In addition to her client work, Allard has built a reputation as a strong team leader and mentor, helping drive company growth, practice development, and integrated communications innovation. Her leadership and contributions to the communications industry were recognized with a 2024 PRNEWS Top Women Award.

As Rational continues expanding its capabilities and client portfolio, Allard’s experience will further strengthen the company’s ability to help organizations build credibility, engage stakeholders, and navigate rapidly evolving policy and business environments.

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About Rational

Rational is a strategic communications and digital services company, providing full-service strategic communications nationwide, specializing in campaigns that move audiences and achieve business objectives. The Rational team brings diverse experience across the corporate, consumer, and public sectors, crafting integrated strategies spanning public relations, digital strategy, branded campaigns, crisis communications, and business intelligence. With a data-driven approach, Rational helps clients navigate complex challenges, seize opportunities, and drive measurable impact through communications. Rational combines creative excellence with strategic rigor to help brands break through, build lasting reputation, and succeed in an evolving media landscape.

About Pinpoint Targeting

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