Rational 360’s grasstops offering provides a pathway for brands and companies to authentically reach and move key U.S. policymakers through targeted advocacy, indirect lobbying, and hyper-relevant local earned media.
360 Grasstops leverages trusted relationships with key community leaders and grasstops advocates who have significant influence of and direct connections to policymakers in every U.S. political jurisdiction, to deploy civic-minded advocates through GOTV-style campaigns on behalf of our clients.
We develop custom community maps to determine the regional trade associations and advocacy organizations, influential and minority business owners, policymaker inner circles, and local elected officials that would serve as the most powerful third-party validators for our clients.
We leverage our real-time knowledge of what in-district rural communities, communities of color, women, veterans, LGBTQ, people of faith, small business owners, CEOs, and local and community leaders care about most to mobilize and inform the voice of respective influencers, many of whom are already leaders and champions within these communities.
We activate these grasstops voices through policymaker-focused strategies spanning direct phone calls, direct and coalition letters, intercepts, tweets, and op-eds, letters to the editor, and blog posts placed in local print and online media outlets that policymakers and their senior staff pay attention to.
Rational 360’s DC-based core team leaders serve as message strategists and campaign managers to rapidly build a campaign infrastructure, ensure content and strategic continuity across media markets, and amplify local earned media placements in real-time across national, digital, and paid media.