Earned Media

Coverage That Counts

Earned media is a vital part of telling your story and influencing the conversation. We secure broadcast, print, and online media coverage in a wide variety of outlets such as local news, national news, trade publications, Spanish language publishers, community papers, and much more. 

Our team has a proven track record of securing positive coverage that drives the narrative, shapes opinions, and paves the way for policy wins. 

Our full-service offerings mean we work with you every step of the way, from crafting messages that resonate to securing interviews to training executive teams and amplifying coverage through targeted digital promotion. Our experts bring earned media as part of a strategic communications plan – not a one-off tactic – and we build coverage that makes an impact. Whether we’re working with print reporters, TV producers, radio and podcast hosts, or social media influencers, Rational 360 works tirelessly and tenaciously to deliver timely and impactful earned media coverage for our clients where it matters.