Rational Insights

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Preparing Now for the Impending Scrutiny on your Coronavirus Response

Even as the country continues to battle the COVID-19 pandemic, critical examinations about how companies and other organizations are responding to the crisis have already begun. Looking ahead, ongoing scrutiny may come from the newly formed U.S. House Select Subcommittee on the Coronavirus Crisis, federal or state regulatory agencies, investigative media reporting, inside “whistleblowers,” or organic...
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Communications Playbook for Essential Businesses during COVID-19

While most businesses across the country are shut down during the COVID-19 pandemic, many have been deemed essential by government officials and remain open to ensure critical goods and services continue to be available. But these designations have not been without controversy, with some organizations facing scrutiny about whether their work is truly essential, and...
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Effective Health Care Advocacy During the Coronavirus Pandemic

As the Novel Coronavirus (COVID-19) continues to impact American communities and change normal business operations, stakeholders across the health care system must adapt and evolve to a new communications and advocacy environment. Here are five key actions that health care companies and organizations should consider right now to drive advocacy efforts forward and achieve business...
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Coronavirus: Digital analysis of online conversations around COVID-19

As the coronavirus leaves an increasing number of us in our homes and on our electronic devices, many public-facing organizations are wondering what the online conversations look like right now and how they can plug into this new normal. To demonstrate some of these capabilities, Rational 360 looked at more than 300 million U.S. based...
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3 Digital Insights to Inform Your Advocacy Strategy

We hope everyone is adjusting to a new normal and staying healthy in light of COVID-19. We wanted to share a few insights from our ongoing work with leading companies and advocacy organizations during this unique time. The overall lesson for organizations: Your work can’t stop — there is an opportunity right now to make the best of...
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Ideas for Companies & Organizations in Transition from In-Person to Virtual

Right now, organizations and companies around the country are undergoing an unprecedented disruption in their day-to-day functions due to the emergence of the Novel Coronavirus (COVID-19). Organizations must take a proactive approach and pivot operations into a new digital age. The good news is people are tuning in even in this time of uncertainty and...
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