Rational Insights

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Effective Health Care Advocacy During the Coronavirus Pandemic

As the Novel Coronavirus (COVID-19) continues to impact American communities and change normal business operations, stakeholders across the health care system must adapt and evolve to a new communications and advocacy environment. Here are five key actions that health care companies and organizations should consider right now to drive advocacy efforts forward and achieve business...
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Coronavirus: Digital analysis of online conversations around COVID-19

As the coronavirus leaves an increasing number of us in our homes and on our electronic devices, many public-facing organizations are wondering what the online conversations look like right now and how they can plug into this new normal. To demonstrate some of these capabilities, Rational 360 looked at more than 300 million U.S. based...
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3 Digital Insights to Inform Your Advocacy Strategy

We hope everyone is adjusting to a new normal and staying healthy in light of COVID-19. We wanted to share a few insights from our ongoing work with leading companies and advocacy organizations during this unique time. The overall lesson for organizations: Your work can’t stop — there is an opportunity right now to make the best of...
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Ideas for Companies & Organizations in Transition from In-Person to Virtual

Right now, organizations and companies around the country are undergoing an unprecedented disruption in their day-to-day functions due to the emergence of the Novel Coronavirus (COVID-19). Organizations must take a proactive approach and pivot operations into a new digital age. The good news is people are tuning in even in this time of uncertainty and...
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