Rational Insights

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What Google Webmaster Changes Mean for PR Firms and Online Content

Google has updated its Webmaster rules in an effort to encourage quality content creation and discourage people from artificially increasing PageRank – the ranking in Google search results – by linking to unrelated websites and including extraneous terms in order to increase search engine ranking.     These changes could affect the PageRank of press releases and other...
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Social Media Advocacy: Rules of the Road When You’re Not the Only One in the Car

  Rational 360 frequently works with leading organizations to help effectively integrate social media into their traditional public affairs and advocacy campaigns, particularly in the health care space. Whether it is a well-timed tweet at a local legislator urging support for a bill, a firsthand video testimonial or personal account, or a Facebook effort to...
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Washington Post “Sponsored Views” Gives Organizations a New Communications Vehicle and Opportunity to Reach Target Audiences

Every communications professional has faced the challenge of how to most appropriately respond in a timely manner to misinformation or opposition attacks in an op-ed. Similarly, communications professionals frequently look for opportunities to brand their client organization, to positively associate their organization with the issue of the day, or to inject organizational views into relevant...
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Tricia Primrose Joins Rational 360 as Partner

  Corporate and Tech PR Veteran to Split Time Between Washington, DC and New York City Offices       Tricia Primrose, former Executive Vice President of Corporate Communications at AOL, has joined Rational 360, an independent, strategic communications and digital agency, as a partner.  Trish, a communications veteran with corporate, consumer, brand and crisis experience,...
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Happy 4th of July

Have a great holiday enjoying fireworks and BBQs. GIF credit to this blog.
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Peterson Foundation Demonstrates Value of Special Events to Successful Public Affairs Campaigns

R360 Blog Breaking through in the crowded public affairs advocacy landscape can be a challenge for any organization. Clearly defined goals, a thoroughly planned and seamlessly executed PR operation and a coordinated, long-term thought leadership strategy are all critical tools for establishing and maintaining a meaningful Washington presence. If successfully deployed, special events and annual...
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