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The Washington Monument Re-Opens to the Public after Three Years of Renovations and Tremendous Teamwork

If you’re like me, you’ve experienced your fair share of explaining what exactly it is that you do in public relations and why it’s important. “No, it’s not the same as marketing and sales.” “No, there’s no commission.” “No, I don’t hang out with celebrities all day.” I take great pride working in PR –...
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Bridging the Generations to Launch an App; Rational 360 Strategy Featured in PR Week

PR Week recently highlighted Rational 360’s campaign on behalf of our client, the Trust for the National Mall, to introduce their new World War II Memorial education app. Our objective was to create a launch event that would engage and inspire a broad audience, and help bridge generations to educate visitors to the National Mall about the sacrifices of...
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Peter Barden Joins Rational 360 as Partner

Barden will Enhance Rational 360’s Corporate, Brand, Public Affairs and Crisis Management Practices           Peter Barden, a PR and public affairs expert with more than 20 years of experience, has joined Rational 360 – an independent, strategic communications and digital agency – as a partner. Peter will work with the Rational...
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Facebook at 10: What’s Next for the Social Network?

As Facebook reaches its 10th anniversary, it’s worth taking a look at recent developments with the social network to try gain insight into what might be in store for both individuals and brands on Facebook in the future. While Facebook is still the most popular social network for U.S. Internet users, a recent Pew Research...
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2013 Social Media Year in Review

As we embark on the New Year, let’s first pause to take a brief look back at a few social media milestones from 2013: Video took center stage in 2013 with Twitter’s introduction of Vine – the six-second video sharing app. This new product allowed Twitter to initially “win” the social media video space. A...
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Don’t Just Write It, Visualize It: Creating Graphics for Social Media

  via Hubspot’s Facebook page Several studies have shown that rich media content, such as images and video, generates more engagement on social media. Images and video capture attention better than text both because they take up more real estate on social feeds like Facebook and Twitter, and because they are more visually engaging. Creating these assets...
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