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Digital Influencer Insights on Final 2016 Presidential Debate

During last night’s debate, Rational 360 analyzed which people, topics and tweets were resonating with influencers the most. During the debate, influencers tweeted 5.8 percent more than they did during the second debate last Monday, and 7.7 percent less than they did during the first debate last month. The top tweet for DC influencers was...
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Clinton and Obama White House Aide Joins Rational 360 As Partner

R360 Blog PR firm adds Melissa Green who has worked for Sperling, Orszag, Mayor Emanuel and Carville  Rational 360, an independent, strategic communications and digital agency, today announced it has added veteran political and communications leader Melissa Green as partner. Melissa joins the firm with 25 years of public affairs experience, including as chief of staff for...
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Social Media Year in Review: Twitter

In our “Year In Review” series, the Rational 360 team looks back at social media trends from 2015 and what to expect in 2016.  This article focuses on the evolution of Twitter in 2015. “Moments” are Captured Indicated by a lightning bolt icon, Moments represented an effort by Twitter to upgrade topic-searching. Previously, users could...
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Social Media Year in Review: Facebook

In our “Year in Review” series, the Rational 360 team looks back at social media trends from 2015 and what to expect in 2016. This article focuses on the evolution of Facebook in 2015. Moments                 Ever since location- and time-based data have been integrated into the picture-taking process, technology platforms have found ways to...
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Fox News Channel Producer Joanna Hill Joins Rational 360

R360 Blog WASHINGTON, DC – January 21, 2016 – Rational 360, a leading full-service, bipartisan, strategic communications and public affairs firm today announced the addition of former Fox News Booking Producer Joanna Hill to the firm. Joanna joined Fox News in January of 2013 and most recently served as a Washington D.C. Bureau based Guest and...
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Are “Best Practices” Really the Best for Your Organization?

Someone, somewhere, once originated the social media tactic you are thinking of following. But is your goal to follow or to innovate? These days there are no shortage of free resources offering “best practices for social media,” each seemingly with study data to back up their claims. For example, adding a third hashtag to a...
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