TV news is as influential in DC right now as it has ever been. On Capitol Hill, 12 of the 20 political reporters most followed by Congress work at CNN, Fox News, NBC, ABC or MSNBC. Members of Congress and their staff rely on television news and the Twitter accounts of the reporters they recognize. Digital news is also breaking through, with Mike Allen (Axios) being one of the top three most followed journalists by members of Congress, and one of the four top journalists who work at new media publications (Axios, POLITICO and Vox). Out of the top 20 most followed accounts, only four work at traditional print publications (The Washington Post, The Hill and The New York Times).
Rational 360 maintains an exclusive list of 1,022 Influencers in the policy and political space and analyzes tweet patterns with a variety of tools including Crimson Hexagon. If you are curious about how what Influencers say can affect your business or how to develop a digital strategy to shift the conversation in your favor, reach out to firstname.lastname@example.org