Patricia is a specialist in building brands online with over ten years of experience in digital and social marketing. She specializes in using a data-driven approach to build interest-based audiences and inform go-to-market strategies.
Most recently, Patricia was the creative and social media director, and then the Digital Director for Andrew Yang’s presidential campaign, intending to move democratic digital marketing campaigns into the 21st century.
Over the last few years, she has primarily focused on audience development working with high-profile TV networks, media companies, top venture capital firms, and more. She has run social media teams for television franchises like Bravo’s Real Housewives, Top Chef, VanderPump Rules, and Below Deck.
Patricia was one of the first twenty employees at Vaynermedia, a social and digital creative agency focused on innovation in the digital space, led by the one and only Gary Vaynerchuk. While at Vaynermedia led social media strategy and managed teams responsible for the overall social presence of Campbell’s Global, V8, V8 V-Fusion, Campbell’s Kitchen, Pepperidge Farm Milano, The New York Jets and Fox Entertainment Network (including shows like Glee, Mindy Project, American Idol, and more).
She has her M.B.A. in international business and is passionate about education, spending 4+ years as an adjunct professor teaching social media courses for Graduate students.