Catherine Napoli specializes in paid media strategy at Rational 360 with experience in influencer and event marketing as well as PR, specifically with brand activations.
Prior to joining the Rational team, Catherine was with a boutique agency based in Sarasota, FL where she launched, managed and scaled corporate campaigns with high conversion success rates of over 250% ROI. Before that, she was the Director of Campaign Success at Influence.com in Manhattan, NY. Catherine has largely worked on the commercial and consumer side working with clients such as IAC and Match Group; Plenty of Fish, Crown Dating, Tinder and Ship, leading South Florida impact glass manufacturer and its subsidiaries PGT Innovations, Proximo Spirits and Mondelez.
A native New Yorker at heart, Catherine went on to earn her undergraduate degree from the University of Miami in Florida, with a double major in Political Science, Pre-Law and Public Relations. She speaks English and Mandarin fluently and is versed in conversational Spanish.