Leveraging a variety of online tools, Rational 360 creates the Index by analyzing social media conversation of an exclusive list of 1,012 influencers in the policy and political space. The list is composed of Twitter accounts of members of Congress, Cabinet heads and departments, media members and pundits, and experts and strategists from both sides of the aisle.
DC Influencers’ conversations alternated between the health care bill and the Russia investigation as the House voted to repeal and replace the ACA and the president fired FBI Director James Comey. Jimmy Kimmel’s monologue about the value of the Affordable Care Act elicited the largest congressional reaction to a late night show all year. In addition, #Trumpcare was the most used hashtag, indicating a swamp in roles from the 2009 health care debate where House Republicans branded the reform bill #Obamacare.
The conversation around health care was typical of how news stories move – a major event happens, and then conversation tails off. The Russia conversation is unusual in that a major event happened, conversation declined, but still sustained atypical levels for a longer period of time.
The Russia investigation dominated the conversation over health care, but Influencers are equally upset about both topics. Rational 360’s sentiment analysis found that tweets about both the Russia investigation and health care were 75 percent negative. Click here to read the full May DC Influencer Index and learn what else influenced our Influencers, including the unusual conversation levels around the Russia investigations.
Rational 360 is a full-service bipartisan strategic communications and digital agency with offices in Washington, D.C., New York, Boston, Los Angeles, and Seattle. The firm provides strategic counsel, executes sophisticated communications programs, and directs creative and effective public affairs campaigns that change perceptions and advance client agendas. Known for its campaign-style approach, Rational 360 executes communications strategies with urgency, speed, and a relentless emphasis on outcomes. For any questions about the Index, reach out to email@example.com.
Source: R360 Blog