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If no one understands your data, can it really make an impact? As data visualization has become an increasingly important part of traditional and digital public relations campaigns, there has been a corresponding upswing in the use of infographics by communications professionals. Infographics are visual representations of data intended to simplify and creatively communicate complex...
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Facebook announced last week that they would begin implementing clickable hashtag terms. Sound familiar? If so, it is most likely because you have already seen or used this popular function on Twitter over the past seven years. A hashtagged term is a word affixed to a “#” sign that is used to label a status update....
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Rational 360 will use this space as an opportunity to explore communications and public affairs strategy, developments, and trends, and, above all, as a forum for ideas. Rational 360 is a leading full-service strategic communications firm. Members of our team have experience at the highest levels of government and the private sector – from the...
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