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As Facebook reaches its 10th anniversary, it’s worth taking a look at recent developments with the social network to try gain insight into what might be in store for both individuals and brands on Facebook in the future. While Facebook is still the most popular social network for U.S. Internet users, a recent Pew Research...
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As we embark on the New Year, let’s first pause to take a brief look back at a few social media milestones from 2013: Video took center stage in 2013 with Twitter’s introduction of Vine – the six-second video sharing app. This new product allowed Twitter to initially “win” the social media video space. A...
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  via Hubspot’s Facebook page Several studies have shown that rich media content, such as images and video, generates more engagement on social media. Images and video capture attention better than text both because they take up more real estate on social feeds like Facebook and Twitter, and because they are more visually engaging. Creating these assets...
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  Photo Credit: GOOD.  “Show up early every day.”  “Suck up to the boss.” “Make yourself available 24/7.” In this town— and yes, I mean in “This Town”—interns are as ubiquitous as politicians and interest groups, and advice about what makes a good intern is no less common. Interning is a rite of passage. And...
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  Photo Credit: NY Magazine Ask a Member of Congress who influences him or her and you’ll probably hear some variation of “my constituents.” Recently, Dan Amira and New York Magazine’s Daily Intelligencer blog explored the subject of influence, partnering with the folks at Twiangulate to analyze who Members of Congress followed on Twitter. While the...
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Events like the government shutdown that dominate the news cycle and capture the collective national conscious often tend to inspire widespread confusion and a broad range of questions, from the universal (“Why did the government shut down?”) to the more local and pragmatic (“Where in the District can I drown my sorrows during the shutdown?”)...
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Google has updated its Webmaster rules in an effort to encourage quality content creation and discourage people from artificially increasing PageRank – the ranking in Google search results – by linking to unrelated websites and including extraneous terms in order to increase search engine ranking.     These changes could affect the PageRank of press releases and other...
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  Rational 360 frequently works with leading organizations to help effectively integrate social media into their traditional public affairs and advocacy campaigns, particularly in the health care space. Whether it is a well-timed tweet at a local legislator urging support for a bill, a firsthand video testimonial or personal account, or a Facebook effort to...
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Every communications professional has faced the challenge of how to most appropriately respond in a timely manner to misinformation or opposition attacks in an op-ed. Similarly, communications professionals frequently look for opportunities to brand their client organization, to positively associate their organization with the issue of the day, or to inject organizational views into relevant...
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