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As we approach the November election, it is critical for companies, trade associations and nonprofits to get their messages in front of a new Congress and a potential new Administration. Rational 360 has built a customized digital roadmap to educate a new Washington on your core issues, including the elements below: Promote custom digital welcome...
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R360 Blog As we approach the November election, it is critical for companies, trade associations and nonprofits to get their messages in front of a new Congress and a potential new Administration. Rational 360 has built a customized digital roadmap to educate a new Washington on your core issues, including the elements below: Promote custom...
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While the outcome of the November elections remains uncertain, many are prudently preparing both for a Trump re-election and a Biden presidency in 2021. But there is a more specific scenario that smart organizations are doing detailed planning for: a Biden presidency with a Senate controlled by the Democratic caucus that eliminates the filibuster for...
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Yesterday’s hearing by the House Subcommittee on Antitrust, Commercial and Administrative Law was a showdown between House Members and CEOs from Amazon, Apple, Facebook, and Google. Rational 360 crunched the numbers on how these hearings impacted online brand reputation, and identified four top insights for companies facing congressional scrutiny: Lesson 1: Find a Way to...
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Washington, D.C. (July 13, 2020) – Today, Rational 360, a leading full-service strategic communications and digital agency, announced the acquisition of Strategic Heights LLC, a consultancy founded by communications expert and former White House Press Secretary to President Bill Clinton, Joe Lockhart. As part of the acquisition, Lockhart has joined Rational 360 as a partner. At...
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President Trump’s drug pricing speech made Friday, May 11th the day with the most online drug pricing posts in 2018. Rational 360 analyzed the online conversation around the speech, including tweets, online news articles, blog posts, forums, reddit posts, and online comments, to develop the following insights. Here are the things you need to know:...
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Someone, somewhere, once originated the social media tactic you are thinking of following. But is your goal to follow or to innovate? These days there are no shortage of free resources offering “best practices for social media,” each seemingly with study data to back up their claims. For example, adding a third hashtag to a...
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If you’re like me, you’ve experienced your fair share of explaining what exactly it is that you do in public relations and why it’s important. “No, it’s not the same as marketing and sales.” “No, there’s no commission.” “No, I don’t hang out with celebrities all day.” I take great pride working in PR –...
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PR Week recently highlighted Rational 360’s campaign on behalf of our client, the Trust for the National Mall, to introduce their new World War II Memorial education app. Our objective was to create a launch event that would engage and inspire a broad audience, and help bridge generations to educate visitors to the National Mall about the sacrifices of...
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Barden will Enhance Rational 360’s Corporate, Brand, Public Affairs and Crisis Management Practices           Peter Barden, a PR and public affairs expert with more than 20 years of experience, has joined Rational 360 – an independent, strategic communications and digital agency – as a partner. Peter will work with the Rational...
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