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President Trump’s drug pricing speech made Friday, May 11th the day with the most online drug pricing posts in 2018. Rational 360 analyzed the online conversation around the speech, including tweets, online news articles, blog posts, forums, reddit posts, and online comments, to develop the following insights. Here are the things you need to know:...
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Someone, somewhere, once originated the social media tactic you are thinking of following. But is your goal to follow or to innovate? These days there are no shortage of free resources offering “best practices for social media,” each seemingly with study data to back up their claims. For example, adding a third hashtag to a...
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If you’re like me, you’ve experienced your fair share of explaining what exactly it is that you do in public relations and why it’s important. “No, it’s not the same as marketing and sales.” “No, there’s no commission.” “No, I don’t hang out with celebrities all day.” I take great pride working in PR –...
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PR Week recently highlighted Rational 360’s campaign on behalf of our client, the Trust for the National Mall, to introduce their new World War II Memorial education app. Our objective was to create a launch event that would engage and inspire a broad audience, and help bridge generations to educate visitors to the National Mall about the sacrifices of...
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Barden will Enhance Rational 360’s Corporate, Brand, Public Affairs and Crisis Management Practices           Peter Barden, a PR and public affairs expert with more than 20 years of experience, has joined Rational 360 – an independent, strategic communications and digital agency – as a partner. Peter will work with the Rational...
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As Facebook reaches its 10th anniversary, it’s worth taking a look at recent developments with the social network to try gain insight into what might be in store for both individuals and brands on Facebook in the future. While Facebook is still the most popular social network for U.S. Internet users, a recent Pew Research...
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As we embark on the New Year, let’s first pause to take a brief look back at a few social media milestones from 2013: Video took center stage in 2013 with Twitter’s introduction of Vine – the six-second video sharing app. This new product allowed Twitter to initially “win” the social media video space. A...
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  via Hubspot’s Facebook page Several studies have shown that rich media content, such as images and video, generates more engagement on social media. Images and video capture attention better than text both because they take up more real estate on social feeds like Facebook and Twitter, and because they are more visually engaging. Creating these assets...
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  Photo Credit: GOOD.  “Show up early every day.”  “Suck up to the boss.” “Make yourself available 24/7.” In this town— and yes, I mean in “This Town”—interns are as ubiquitous as politicians and interest groups, and advice about what makes a good intern is no less common. Interning is a rite of passage. And...
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