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11Grasstops Advocacy
I’ve spent my life in grassroots and grasstops advocacy. My first memory of that world was as a kid standing on a cold airport tarmac wrapped up in Rosalynn Carter’s fur coat to keep warm, as my father worked on Jimmy Carter’s 1980 presidential campaign. Eight years later, dad introduced me to then-Senator Joe Biden...
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R360 Blog Today, the Senate released its 2022 legislative schedule, announcing the dates that the chamber plans to be in session next year. As we do every year, Rational 360 has combined this with the previously released 2022 House of Representatives schedule into a unified 2022 Congressional Calendar, available for download by clicking here. The...
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Washington, D.C. (March 29, 2021) — Rational 360, a leading full-service strategic communications and digital agency, announced today that Michael Petrucelli has joined the firm as the President of the Government Solutions Division. Mr. Petrucelli will be responsible for managing and expanding this business area, which is focused on delivering innovative and comprehensive mission support...
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R360 Blog As we approach the November election, it is critical for companies, trade associations and nonprofits to get their messages in front of a new Congress and a potential new Administration. Rational 360 has built a customized digital roadmap to educate a new Washington on your core issues, including the elements below: Promote custom...
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While the outcome of the November elections remains uncertain, many are prudently preparing both for a Trump re-election and a Biden presidency in 2021. But there is a more specific scenario that smart organizations are doing detailed planning for: a Biden presidency with a Senate controlled by the Democratic caucus that eliminates the filibuster for...
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Yesterday’s hearing by the House Subcommittee on Antitrust, Commercial and Administrative Law was a showdown between House Members and CEOs from Amazon, Apple, Facebook, and Google. Rational 360 crunched the numbers on how these hearings impacted online brand reputation, and identified four top insights for companies facing congressional scrutiny: Lesson 1: Find a Way to...
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Washington, D.C. (July 13, 2020) – Today, Rational 360, a leading full-service strategic communications and digital agency, announced the acquisition of Strategic Heights LLC, a consultancy founded by communications expert and former White House Press Secretary to President Bill Clinton, Joe Lockhart. As part of the acquisition, Lockhart has joined Rational 360 as a partner. At...
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President Trump’s drug pricing speech made Friday, May 11th the day with the most online drug pricing posts in 2018. Rational 360 analyzed the online conversation around the speech, including tweets, online news articles, blog posts, forums, reddit posts, and online comments, to develop the following insights. Here are the things you need to know:...
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Someone, somewhere, once originated the social media tactic you are thinking of following. But is your goal to follow or to innovate? These days there are no shortage of free resources offering “best practices for social media,” each seemingly with study data to back up their claims. For example, adding a third hashtag to a...
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If you’re like me, you’ve experienced your fair share of explaining what exactly it is that you do in public relations and why it’s important. “No, it’s not the same as marketing and sales.” “No, there’s no commission.” “No, I don’t hang out with celebrities all day.” I take great pride working in PR –...
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