Category

Digital
In the last post in our “On Brand” series, we looked at corporate brand – what it is, why it is important, and who does it well. However, it’s important to understand that “brand” is not always synonymous with “reputation.” A company’s brand is the combination of who it is and what is stands...
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R360 Blog It’s hard to log into Facebook these days without a new petition or political call to action perched at the top of your newsfeed. With the advent of digital advocacy platforms, grassroots mobilization is easier than ever before. Online lobbying software programs streamline the process of connecting constituents with their elected officials to...
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Recently, I had the opportunity to attend the TED2017 Conference in Vancouver. Most people are probably most familiar with the TED organization – a nonprofit devoted to “spreading ideas” – through their eponymous TED Talks, thousands of which are available to view for free online. The annual conference is TED’s flagship event, the stage on...
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In February, the White House demonstrated that a comprehensive digital strategy for a live event can help shape the flow of a conversation in its favor. The White House tweeted once before its Feb. 16 press conference and did not follow up afterward. Journalists made eight of the top 10 retweets, and gave feedback and...
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During last night’s debate, Rational 360 analyzed which people, topics and tweets were resonating with influencers the most. During the debate, influencers tweeted 5.8 percent more than they did during the second debate last Monday, and 7.7 percent less than they did during the first debate last month. The top tweet for DC influencers was...
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In our “Year In Review” series, the Rational 360 team looks back at social media trends from 2015 and what to expect in 2016.  This article focuses on the evolution of Twitter in 2015. “Moments” are Captured Indicated by a lightning bolt icon, Moments represented an effort by Twitter to upgrade topic-searching. Previously, users could...
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In our “Year in Review” series, the Rational 360 team looks back at social media trends from 2015 and what to expect in 2016. This article focuses on the evolution of Facebook in 2015. Moments                 Ever since location- and time-based data have been integrated into the picture-taking process, technology platforms have found ways to...
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