Category

Digital
During last night’s debate, Rational 360 analyzed which people, topics and tweets were resonating with influencers the most. During the debate, influencers tweeted 5.8 percent more than they did during the second debate last Monday, and 7.7 percent less than they did during the first debate last month. The top tweet for DC influencers was...
Read More
In our “Year In Review” series, the Rational 360 team looks back at social media trends from 2015 and what to expect in 2016.  This article focuses on the evolution of Twitter in 2015. “Moments” are Captured Indicated by a lightning bolt icon, Moments represented an effort by Twitter to upgrade topic-searching. Previously, users could...
Read More
In our “Year in Review” series, the Rational 360 team looks back at social media trends from 2015 and what to expect in 2016. This article focuses on the evolution of Facebook in 2015. Moments                 Ever since location- and time-based data have been integrated into the picture-taking process, technology platforms have found ways to...
Read More
1 2