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Digital
We hope everyone is adjusting to a new normal and staying healthy in light of COVID-19. We wanted to share a few insights from our ongoing work with leading companies and advocacy organizations during this unique time. The overall lesson for organizations: Your work can’t stop — there is an opportunity right now to make the best of...
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Right now, organizations and companies around the country are undergoing an unprecedented disruption in their day-to-day functions due to the emergence of the Novel Coronavirus (COVID-19). Organizations must take a proactive approach and pivot operations into a new digital age. The good news is people are tuning in even in this time of uncertainty and...
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The annual return of chilly weather is a reminder that another year is coming to an end. As Americans look forward to giving thanks and to spending time with loved ones, smart companies are engaged in a similar annual ritual: looking ahead and exploring ways to give back. One essential way for organizations to further...
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President Trump’s drug pricing speech made Friday, May 11th the day with the most online drug pricing posts in 2018. Rational 360 analyzed the online conversation around the speech, including tweets, online news articles, blog posts, forums, reddit posts, and online comments, to develop the following insights. Here are the things you need to know:...
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Rational 360 analyzed which people, topics, and tweets resonated most with Washington Influencers during the State of the Union Address. Democratic and Republican members of Congress were more engaged this year compared to last year’s Joint Address (5,100 tweets this year vs. 4,459 in 2017—a 15 percent increase), but that’s where their similarities ended. GOP:...
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Women have struggled for decades to rise to the top of their field – and media is no exception. Consider these facts: Women make up anywhere from 61 to 85 percent of Public Relations jobs. Yet, the World PR Report finds that just 30 percent of global PR agencies are run by women. Television news...
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It’s 2017. If the only digital trail that exists for your CEO is a Wikipedia page and your company’s website, it may be time to rethink how you’re building their digital brand. This doesn’t mean launch a Twitter account for them and call it a day. Twitter may be a smart tactic for your CEO,...
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TV news is as influential in DC right now as it has ever been. On Capitol Hill, 12 of the 20 political reporters most followed by Congress work at CNN, Fox News, NBC, ABC or MSNBC. Members of Congress and their staff rely on television news and the Twitter accounts of the reporters they recognize....
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In the last post in our “On Brand” series, we looked at corporate brand – what it is, why it is important, and who does it well. However, it’s important to understand that “brand” is not always synonymous with “reputation.” A company’s brand is the combination of who it is and what is stands...
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R360 Blog It’s hard to log into Facebook these days without a new petition or political call to action perched at the top of your newsfeed. With the advent of digital advocacy platforms, grassroots mobilization is easier than ever before. Online lobbying software programs streamline the process of connecting constituents with their elected officials to...
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