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Digital
The annual return of chilly weather is a reminder that another year is coming to an end. As Americans look forward to giving thanks and to spending time with loved ones, smart companies are engaged in a similar annual ritual: looking ahead and exploring ways to give back. One essential way for organizations to further...
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President Trump’s drug pricing speech made Friday, May 11th the day with the most online drug pricing posts in 2018. Rational 360 analyzed the online conversation around the speech, including tweets, online news articles, blog posts, forums, reddit posts, and online comments, to develop the following insights. Here are the things you need to know:...
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Rational 360 analyzed which people, topics, and tweets resonated most with Washington Influencers during the State of the Union Address. Democratic and Republican members of Congress were more engaged this year compared to last year’s Joint Address (5,100 tweets this year vs. 4,459 in 2017—a 15 percent increase), but that’s where their similarities ended. GOP:...
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Women have struggled for decades to rise to the top of their field – and media is no exception. Consider these facts: Women make up anywhere from 61 to 85 percent of Public Relations jobs. Yet, the World PR Report finds that just 30 percent of global PR agencies are run by women. Television news...
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It’s 2017. If the only digital trail that exists for your CEO is a Wikipedia page and your company’s website, it may be time to rethink how you’re building their digital brand. This doesn’t mean launch a Twitter account for them and call it a day. Twitter may be a smart tactic for your CEO,...
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TV news is as influential in DC right now as it has ever been. On Capitol Hill, 12 of the 20 political reporters most followed by Congress work at CNN, Fox News, NBC, ABC or MSNBC. Members of Congress and their staff rely on television news and the Twitter accounts of the reporters they recognize....
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In the last post in our “On Brand” series, we looked at corporate brand – what it is, why it is important, and who does it well. However, it’s important to understand that “brand” is not always synonymous with “reputation.” A company’s brand is the combination of who it is and what is stands...
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R360 Blog It’s hard to log into Facebook these days without a new petition or political call to action perched at the top of your newsfeed. With the advent of digital advocacy platforms, grassroots mobilization is easier than ever before. Online lobbying software programs streamline the process of connecting constituents with their elected officials to...
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Recently, I had the opportunity to attend the TED2017 Conference in Vancouver. Most people are probably most familiar with the TED organization – a nonprofit devoted to “spreading ideas” – through their eponymous TED Talks, thousands of which are available to view for free online. The annual conference is TED’s flagship event, the stage on...
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In February, the White House demonstrated that a comprehensive digital strategy for a live event can help shape the flow of a conversation in its favor. The White House tweeted once before its Feb. 16 press conference and did not follow up afterward. Journalists made eight of the top 10 retweets, and gave feedback and...
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