Category

Communication Strategies
There is no shortage of producer titles in television – associate producers, booking producers, senior producers, executive producers, line producers, and so on. It can be daunting to identify exactly who you are looking for when pitching a segment. Each producer is in charge of different tasks and no matter how perfectly crafted a pitch...
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For a broadcast interview novice, the prospect of a television or radio hit can be daunting. However, broadcast is one of the most effective platforms for message promotion. Pew Research Center found that more Americans got their news in 2016 from TV and radio outlets than print newspapers, with the vast majority of U.S. adults...
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Implementing and communicating about a company’s CSR program can have significant impact and benefit for businesses: CSR improves public image and consumer interest. Companies that demonstrate their commitment to various causes are perceived as more philanthropic than companies whose CSR endeavors are nonexistent. Because of this, raising awareness of CSR efforts is an essential element...
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Corporate Social Responsibility (CSR) has increasingly become a standard business practice for American companies and a requirement for companies hoping to attract top talent. In its broadest terms, CSR describes a company’s efforts to improve society. These efforts range from donating money to nonprofits to implementing environmentally-friendly policies in the workplace. Thanks in part to...
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There is no shortage of producer titles in television – associate producers, segment producers, senior producers, executive producers, line producers, and so on. It can be daunting to identify just exactly who you are looking for when pitching a segment. Each producer is in charge of different tasks and no matter how perfectly crafted a...
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A recent conversation with a friendly stranger on Metro’s Red Line while commuting to work: Stranger: “So what’s your stop?” Me: “Farragut North. I work on L St.” Stranger: “Oh, then you must either work at a bank or in PR.” He was right. There is certainly demand for public relations in DC, particularly when...
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Despite differences from one generation to the next, one phenomenon seems to have survived across centuries: Complaints about the advancement of youth culture. Not even Socrates was immune: “The children now love luxury. They have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise.” –Socrates Much has...
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