Elevating Fiscal Policy and Building an Elite Washington Presence for the Peter G. Peterson Foundation

Elevating Fiscal Policy and Building an Elite Washington Presence for the Peter G. Peterson Foundation

Rational 360 works with the Peterson Foundation on a daily basis to monitor online conversations around the national debt, target legislative, press, and policy influencers, and launch innovative initiatives to drive awareness of the $21 trillion U.S. national debt among national and specific demographic audiences.

Client: Peter G. Peterson Foundation

Services Provided: Communications Strategy

Additional Project Info

Rational 360 works with the Peterson Foundation on a daily basis to monitor online conversations around the national debt, target legislative, press, and policy influencers, and launch innovative initiatives to drive awareness of the $21 trillion U.S. national debt among national and specific demographic audiences.

Send Letters from Voters to 2016 Presidential Candidates: Rational 360 launched an omnichannel promotional campaign across social media and search platforms to enable voters to send letters to presidential and congressional candidates in which voters asked candidates to address U.S. fiscal challenges and share their debt plans.

Create a Moment at the General Election Economic Debate Using Social Media: Rational 360 activated supporters on Twitter and Facebook to simultaneously send over 1,000 social media messages from supporters during the 2016 general election debate which was focused on the economy, amplifying awareness of the national debt as a significant issue as well as driving an increase in engagement and followers for the Peterson Foundation.

Launching & Promoting the Annual Fiscal Summit Among Key Influencers: Rational 360 helped conceive the Peterson Foundation’s Annual Fiscal Summit, now in its ninth year of existence, to convene voices from across the political spectrum to confront the national debt. Over the years, Rational 360 has helped attract and promote the summit to influential voices, including former U.S. presidents.

Results: The 2016 campaign resulted in over 19,000 tweets and 63,500 letters to candidates, generating nearly 17 million impressions, increasing website sessions and users by 190% year-over-year, and expanding the online audience of the foundation on email and social media by nearly 13,000 new users.