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  Rational 360 frequently works with leading organizations to help effectively integrate social media into their traditional public affairs and advocacy campaigns, particularly in the health care space. Whether it is a well-timed tweet at a local legislator urging support for a bill, a firsthand video testimonial or personal account, or a Facebook effort to...
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Every communications professional has faced the challenge of how to most appropriately respond in a timely manner to misinformation or opposition attacks in an op-ed. Similarly, communications professionals frequently look for opportunities to brand their client organization, to positively associate their organization with the issue of the day, or to inject organizational views into relevant...
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  Corporate and Tech PR Veteran to Split Time Between Washington, DC and New York City Offices       Tricia Primrose, former Executive Vice President of Corporate Communications at AOL, has joined Rational 360, an independent, strategic communications and digital agency, as a partner.  Trish, a communications veteran with corporate, consumer, brand and crisis experience,...
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Have a great holiday enjoying fireworks and BBQs. GIF credit to this blog.
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R360 Blog Breaking through in the crowded public affairs advocacy landscape can be a challenge for any organization. Clearly defined goals, a thoroughly planned and seamlessly executed PR operation and a coordinated, long-term thought leadership strategy are all critical tools for establishing and maintaining a meaningful Washington presence. If successfully deployed, special events and annual...
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If no one understands your data, can it really make an impact? As data visualization has become an increasingly important part of traditional and digital public relations campaigns, there has been a corresponding upswing in the use of infographics by communications professionals. Infographics are visual representations of data intended to simplify and creatively communicate complex...
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Facebook announced last week that they would begin implementing clickable hashtag terms. Sound familiar? If so, it is most likely because you have already seen or used this popular function on Twitter over the past seven years. A hashtagged term is a word affixed to a “#” sign that is used to label a status update....
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Rational 360 will use this space as an opportunity to explore communications and public affairs strategy, developments, and trends, and, above all, as a forum for ideas. Rational 360 is a leading full-service strategic communications firm. Members of our team have experience at the highest levels of government and the private sector – from the...
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