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rational360
A recent conversation with a friendly stranger on Metro’s Red Line while commuting to work: Stranger: “So what’s your stop?” Me: “Farragut North. I work on L St.” Stranger: “Oh, then you must either work at a bank or in PR.” He was right. There is certainly demand for public relations in DC, particularly when...
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Despite differences from one generation to the next, one phenomenon seems to have survived across centuries: Complaints about the advancement of youth culture. Not even Socrates was immune: “The children now love luxury. They have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise.” –Socrates Much has...
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Rational 360 maintains an exclusive list of 841 influencers, including members of Congress, Cabinet members, media and partisan pundits and strategists. Every month, the firm releases a full Index of online conversation by these influencers on social media during the previous month – which includes an emotion analysis that captures joy, fear, sadness and surprise...
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Today, Rational 360 is releasing its first monthly DC Influencer Index. Leveraging a variety of online tools, Rational 360 creates the Index by analyzing social media conversation of an exclusive list of 841 influencers in the policy and political space. The list is composed of Twitter accounts of members of Congress, Cabinet heads and departments,...
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During last night’s debate, Rational 360 analyzed which people, topics and tweets were resonating with influencers the most. During the debate, influencers tweeted 5.8 percent more than they did during the second debate last Monday, and 7.7 percent less than they did during the first debate last month. The top tweet for DC influencers was...
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R360 Blog PR firm adds Melissa Green who has worked for Sperling, Orszag, Mayor Emanuel and Carville  Rational 360, an independent, strategic communications and digital agency, today announced it has added veteran political and communications leader Melissa Green as partner. Melissa joins the firm with 25 years of public affairs experience, including as chief of staff for...
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In our “Year In Review” series, the Rational 360 team looks back at social media trends from 2015 and what to expect in 2016.  This article focuses on the evolution of Twitter in 2015. “Moments” are Captured Indicated by a lightning bolt icon, Moments represented an effort by Twitter to upgrade topic-searching. Previously, users could...
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R360 Blog WASHINGTON, DC – January 21, 2016 – Rational 360, a leading full-service, bipartisan, strategic communications and public affairs firm today announced the addition of former Fox News Booking Producer Joanna Hill to the firm. Joanna joined Fox News in January of 2013 and most recently served as a Washington D.C. Bureau based Guest and...
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In our “Year in Review” series, the Rational 360 team looks back at social media trends from 2015 and what to expect in 2016. This article focuses on the evolution of Facebook in 2015. Moments                 Ever since location- and time-based data have been integrated into the picture-taking process, technology platforms have found ways to...
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Someone, somewhere, once originated the social media tactic you are thinking of following. But is your goal to follow or to innovate? These days there are no shortage of free resources offering “best practices for social media,” each seemingly with study data to back up their claims. For example, adding a third hashtag to a...
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