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rational360
In this month’s Influencer Index, we continue to see the effects of Congress waging battle over health care reform. Hashtags related to health care dominated the top trending list, and health care continues to be one of the topics most talked about online in Washington. Influencer tweet sentiment stayed primarily negative in July save for...
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TV news is as influential in DC right now as it has ever been. On Capitol Hill, 12 of the 20 political reporters most followed by Congress work at CNN, Fox News, NBC, ABC or MSNBC. Members of Congress and their staff rely on television news and the Twitter accounts of the reporters they recognize....
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Leveraging a variety of online tools, Rational 360 creates the Index by analyzing social media conversation of an exclusive list of 1,012 influencers in the policy and political space. The list is composed of Twitter accounts of members of Congress, Cabinet heads and departments, media members and pundits, and experts and strategists from both sides...
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In the last post in our “On Brand” series, we looked at corporate brand – what it is, why it is important, and who does it well. However, it’s important to understand that “brand” is not always synonymous with “reputation.” A company’s brand is the combination of who it is and what is stands...
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Leveraging a variety of online tools, Rational 360 creates the Index by analyzing social media conversation of an exclusive list of 1,012 influencers in the policy and political space. The list is composed of Twitter accounts of members of Congress, Cabinet heads and departments, media members and pundits, and experts and strategists from both sides...
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R360 Blog It’s hard to log into Facebook these days without a new petition or political call to action perched at the top of your newsfeed. With the advent of digital advocacy platforms, grassroots mobilization is easier than ever before. Online lobbying software programs streamline the process of connecting constituents with their elected officials to...
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Recently, I had the opportunity to attend the TED2017 Conference in Vancouver. Most people are probably most familiar with the TED organization – a nonprofit devoted to “spreading ideas” – through their eponymous TED Talks, thousands of which are available to view for free online. The annual conference is TED’s flagship event, the stage on...
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Leveraging a variety of online tools, Rational 360 creates the Index by analyzing social media conversation of an exclusive list of 1,012 influencers in the policy and political space. The list is composed of Twitter accounts of members of Congress, Cabinet heads and departments, media members and pundits, and experts and strategists from both sides...
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R360 Blog There is no shortage of producer titles in television — there are line producers, associate producers, booking producers, senior producers, executive producers, and even more. It can be daunting to identify who exactly you are looking for when you are pitching a segment. Each producer has different responsibilities, and no matter how...
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The longer social media exists, the more useful it becomes as a tool. New services are created, the number of users increases, niche markets evolve, and user voices develop. One thing that many users did not anticipate is that the age of their social media profiles—and how often they use them—could be turned against them....
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