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rational360
Rational 360 analyzed which people, topics, and tweets resonated most with Washington Influencers during the State of the Union Address. Democratic and Republican members of Congress were more engaged this year compared to last year’s Joint Address (5,100 tweets this year vs. 4,459 in 2017—a 15 percent increase), but that’s where their similarities ended. GOP:...
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Members of Congress tweeted 43 percent more in 2017 than they did in 2016, marking 2017 as the year of Twitter for Washington. With the year being full of partisan, controversial discussions including gun control, health care and tax reform, and hurricane aid, online sentiment for the year was 4 percent higher than last year....
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Tax reform and the Roy Moore allegations were the top topics among Washington Influencers in November. The tax reform conversation peaked over a two week period when the House passed the tax reform bill and in the days leading up to the Senate vote. Roy Moore and his sexual misconduct allegations peaked on November 9...
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Tax reform, Puerto Rico and the Las Vegas shooting were the top topics in October’s Washington Influencer Index. Washington Influencers mentioned tax reform 42 percent more times this month than they did last month as the debate on the impending bill increased online. Meanwhile, Democrats worked in unison on social media to spread awareness about...
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I have reached many conclusions in the short time that I have worked in the public relations industry: the work is interesting, the clients are challenging, and the breakroom snacks are making me fat. I’ve also found that there are many young professionals like myself just entering the industry, making it more difficult to stand...
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Women have struggled for decades to rise to the top of their field – and media is no exception. Consider these facts: Women make up anywhere from 61 to 85 percent of Public Relations jobs. Yet, the World PR Report finds that just 30 percent of global PR agencies are run by women. Television news...
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Hurricane Irma, tax reform, DACA and the Graham-Cassidy bill to repeal the Affordable Care Act were the top topics in September’s Washington Influencer Index. The Graham-Cassidy bill, which generated attention mid-month, died with late coverage and poor press, marking the beginning trend of increased negative tweets through the rest of September. Steve Scalise also returned...
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It’s 2017. If the only digital trail that exists for your CEO is a Wikipedia page and your company’s website, it may be time to rethink how you’re building their digital brand. This doesn’t mean launch a Twitter account for them and call it a day. Twitter may be a smart tactic for your CEO,...
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Learning to write succinctly is an important skill in public relations, particularly in the public affairs space. As any undergraduate course in English would teach you, using fewer, more carefully selected words will help you to make your points clear and concise. Ernest Hemingway once wrote in a 1945 letter: “It wasn’t by accident that the...
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All eyes were on Charlottesville and Houston this month following competing protests, which left one dead, and Hurricane Harvey, which left thousands stranded. Both topics made up three of the five trending hashtags, in addition to #MAGA and #taxreform. Online conversations about hate speech were higher than ever among Washington Influencers after President Trump’s comments...
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