By

rational360
The gun debate was reignited this month after the shooting at Majory Stoneman Douglas High School in Parkland, Florida generating reactions from all corners of the Washington Influencer Index. The House Intelligence Committee’s memo from early February also stired up conversations, creating discord among top political figures and media personalities alike. Click HERE to read the...
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Last month I asked a room full of grad students from Columbia University’s School of International and Public Affairs (SIPA) how many of them knew what they wanted to do post-graduation. Not a single hand went up. At a time when millennials are advising the president, starting billion-dollar companies, and changing the world, it can...
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Tensions between Congressional Democrats and Republicans rose as immigration dominated conversations throughout January. With ongoing debates about DACA recipients and America’s immigration policy, Washington influencers were more likely to talk about immigration than any other trending topic in January including the State of the Union and the government shutdown. Click HERE to read the full January DC...
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Rational 360 analyzed which people, topics, and tweets resonated most with Washington Influencers during the State of the Union Address. Democratic and Republican members of Congress were more engaged this year compared to last year’s Joint Address (5,100 tweets this year vs. 4,459 in 2017—a 15 percent increase), but that’s where their similarities ended. GOP:...
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Members of Congress tweeted 43 percent more in 2017 than they did in 2016, marking 2017 as the year of Twitter for Washington. With the year being full of partisan, controversial discussions including gun control, health care and tax reform, and hurricane aid, online sentiment for the year was 4 percent higher than last year....
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Tax reform and the Roy Moore allegations were the top topics among Washington Influencers in November. The tax reform conversation peaked over a two week period when the House passed the tax reform bill and in the days leading up to the Senate vote. Roy Moore and his sexual misconduct allegations peaked on November 9...
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Tax reform, Puerto Rico and the Las Vegas shooting were the top topics in October’s Washington Influencer Index. Washington Influencers mentioned tax reform 42 percent more times this month than they did last month as the debate on the impending bill increased online. Meanwhile, Democrats worked in unison on social media to spread awareness about...
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I have reached many conclusions in the short time that I have worked in the public relations industry: the work is interesting, the clients are challenging, and the breakroom snacks are making me fat. I’ve also found that there are many young professionals like myself just entering the industry, making it more difficult to stand...
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Women have struggled for decades to rise to the top of their field – and media is no exception. Consider these facts: Women make up anywhere from 61 to 85 percent of Public Relations jobs. Yet, the World PR Report finds that just 30 percent of global PR agencies are run by women. Television news...
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Hurricane Irma, tax reform, DACA and the Graham-Cassidy bill to repeal the Affordable Care Act were the top topics in September’s Washington Influencer Index. The Graham-Cassidy bill, which generated attention mid-month, died with late coverage and poor press, marking the beginning trend of increased negative tweets through the rest of September. Steve Scalise also returned...
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