Taí is a creative digital strategist bridging the gap between data-driven results and creative innovation. Her background in digital public relations and the performing arts emphasizes her belief that every story needs an audience, and that it's our job as communicators to make those stories come to life.
Taí comes to Rational 360 from Burson-Marsteller's marketing and advertising team, where she worked on the account team to develop and execute data-driven advertising campaigns across multiple platforms from digital displays to video and print. Prior to working at Burson, Taí worked in the Marketing and Communications office at the University of Maryland's College of Arts and Humanities (ARHU). There she worked closely with her director to rebrand and reshape ARHU's digital brand and voice. Taí specializes in developing and executing fully-integrated campaigns, strategic digital branding, and digital photography.
Originally from Baltimore, MD, Taí holds a Bachelor of Arts degree in Communication with a concentration in public relations from the University of Maryland.