Leveraging a variety of online tools, Rational 360 creates the Index by analyzing social media conversation of an exclusive list of 1,012 influencers in the policy and political space. The list is composed of Twitter accounts of members of Congress, Cabinet heads and departments, media members and pundits, and experts and strategists from both sides of the aisle.
Online conversations about Russia decreased 32 percent in June from May. This came despite the excitement over former FBI Director James Comey’s testimony on the White House on June 8th with the Senate Intelligence Committee about alleged collusion with Russia. This news cycle reflects a noticeable trend in breaking news with short life cycles in the Washington Influencer community, which has been demonstrated in conversations about the president pulling out of the Paris Accords in June, and the Syrian missile strike in April.
Left: Word cloud Obama’s midyear 2nd term tweets.
Right: Trump’s midyear 1st term tweets.
President Trump tweeted 994 times from his personal account since his inauguration. This is 200 more than the @POTUS account since then, and 120 less than the same time frame of Obama’s second term. The word clouds above compare President Trump’s tweets to tweets from former President Obama’s second term in office. The larger the word, the more often the president used it when tweeting.
Rational 360 is a full-service bipartisan strategic communications and digital agency with offices in Washington, D.C., New York, Boston, Los Angeles, and Seattle. The firm provides strategic counsel, executes sophisticated communications programs, and directs creative and effective public affairs campaigns that change perceptions and advance client agendas. Known for its campaign-style approach, Rational 360 executes communications strategies with urgency, speed, and a relentless emphasis on outcomes. For any questions about the Index, reach out to firstname.lastname@example.org.