Don Marshall is a communications strategist who combines deep political experience with an expertise in business and new media communications.
Don has spent 20 years working as a communications professional, handling public relations and new media strategy for political leaders, companies, non-profits and public policy organizations. Don served as a member of the senior management team for The Washington Post Company’s online subsidiary, Washingtonpost.Newsweek Interactive (WPNI). He led the company’s corporate communications and business marketing departments, and developed and executed public outreach strategies for washingtonpost.com and Newsweek.com. He has directed communications for numerous companies and organizations on the leading edge of technology and innovation, including the Information Technology Industry Council, Telecommunications Industry Association, Bright Automotive, the Online Publishers Association and the Software & Information Industry Association, and has built and implemented new media communications strategies for organizations of all sizes.
Don’s corporate experience includes taking a lead role in planning and executing Coca-Cola’s national communications strategy for the Olympic Torch Relay and serving as a top spokesperson for the company. An experienced political and public affairs communicator, Don has worked for numerous candidates and elected officials. He has held senior positions with three members of the U.S. Congress, including running the communications office and serving as lead spokesperson for Senator John D. Rockefeller IV. Don directed communications for political campaigns across the country, including in Ohio, Louisiana and Massachusetts. His public affairs work extends beyond government and campaigns to include policy organizations and international affairs. He has provided communications counsel to the nation’s largest anti-tobacco advocacy group and worked with the second democratically elected president of Nicaragua to improve his government’s national outreach.