Archive
  • 2017
    • December

      November 2017 Washington Influencer Index

      Tax reform and the Roy Moore allegations were the top topics among Washington Influencers in November. The tax reform conversation peaked over a two week period when the House passed the tax reform bill and in the days leading up to the Senate vote. Roy Moore and his sexual misconduct allegations peaked on November 9 and 13, but were steadily mentioned through the entire month. November’s top hashtags, which included #TaxReform and #GOPTaxScam, were used... [more]

       
       
    • November

      October Influencer Index: Uncertainty around the tax reform bill drives negative sentiment among Influencers

      Tax reform, Puerto Rico and the Las Vegas shooting were the top topics in October’s Washington Influencer Index. Washington Influencers mentioned tax reform 42 percent more times this month than they did last month as the debate on the impending bill increased online. Meanwhile, Democrats worked in unison on social media to spread awareness about the shortened Open Enrollment period using a hashtag to let constituents know the enrollment period began November 2. 

      Want to receive... [more]

       
       
    • October

      Standing Out in a Crowded Space: Tips for Young PR Professionals

      I have reached many conclusions in the short time that I have worked in the public relations industry: the work is interesting, the clients are challenging, and the breakroom snacks are making me fat. I’ve also found that there are many young professionals like myself just entering the industry, making it more difficult to stand out at a firm. You can easily go into the office and take care of daily activities with no issue.... [more]

       
       

      Small Steps to Make It As a Woman in Media

      Women have struggled for decades to rise to the top of their field – and media is no exception.

      Consider these facts:

      • Women make up anywhere from 61 to 85 percent of Public Relations jobs. Yet, the World PR Report finds that just 30 percent of global PR agencies are run by women.
      • Television news staffs are 40 percent female, but women represent just 32 percent of on-screen hosts during primetime evening shows.
      • The... [more]
       
       

      September 2017: DC Influencer Index

      Hurricane Irma, tax reform, DACA and the Graham-Cassidy bill to repeal the Affordable Care Act were the top topics in September’s Washington Influencer Index. The Graham-Cassidy bill, which generated attention mid-month, died with late coverage and poor press, marking the beginning trend of increased negative tweets through the rest of September. Steve Scalise also returned to Congress having recovered from his injuries in June’s shootings. His tweet was the most retweeted tweet by Washington Influencers... [more]

       
       

Clients (7)

July DC Influencer Index: How to become a top mentioned Influencer in 10 days

In this month's Influencer Index, we continue to see the effects of Congress waging battle over health care reform. Hashtags related to health care dominated the top trending list, and health care continues to be one of the topics most talked about online in Washington. Influencer tweet sentiment stayed primarily negative in July save for the weekends and the Fourth of July. Finally, we analyze Anthony Scaramucci's rise... [more]

 
 

The Power of Digital Grassroots

It’s hard to log into Facebook these days without a new petition or political call to action perched at the top of your newsfeed. With the advent of digital advocacy platforms, grassroots mobilization is easier than ever before. Online lobbying software programs streamline the process of connecting constituents with their elected officials to advocate for a particular cause. These tools make it possible to mobilize people across the country to... [more]

 
 

2017 Combined Congressional Calendar

This week, both the House and Senate leadership released the 2017 schedules for the 115th Congress, letting members know when they should plan to be in session. The Rational 360 team is happy to provide the 2017 combined Congressional calendar to you as an informational resource.

The calendar is a compilation of the House and Senate schedules, color coded to clearly show periods when the House and Senate are expected to... [more]

 
 

How Do You Say “Public Relations” in French?

A recent conversation with a friendly stranger on Metro’s Red Line while commuting to work:

Stranger: “So what’s your stop?”

Me: “Farragut North. I work on L St.”

Stranger: “Oh, then you must either work at a bank or in PR.”

He was right. There is certainly demand for public relations in DC, particularly when it comes to creating and maintaining relationships between clients and consumers, companies and the... [more]

 
 

The Washington Monument Re-Opens to the Public after Three Years of Renovations and Tremendous Teamwork

If you’re like me, you’ve experienced your fair share of explaining what exactly it is that you do in public relations and why it’s important.

“No, it’s not the same as marketing and sales.”

“No, there’s no commission.” 

“No, I don’t hang out with celebrities all day.” 

I take great pride working in PR – and even greater pride in explaining it to those not in the industry – but this past week was... [more]

 
 

Bridging the Generations to Launch an App; Rational 360’s Strategy Featured in PR Week

PR Week recently highlighted Rational 360's campaign on behalf of our client, the Trust for the National Mall, to introduce their new World War II Memorial education app. Our objective was to create a launch event that would engage and inspire a broad audience, and help bridge generations to educate visitors to the National Mall about the sacrifices of our veterans and the Greatest Generation.

The Trust for the National Mall and... [more]

 
 

Peterson Foundation Demonstrates Value of Special Events to Successful Public Affairs Campaigns

Breaking through in the crowded public affairs advocacy landscape can be a challenge for any organization. Clearly defined goals, a thoroughly planned and seamlessly executed PR operation and a coordinated, long-term thought leadership strategy are all critical tools for establishing and maintaining a meaningful Washington presence. If successfully deployed, special events and annual meetings can also be integral to advancing organizational goals.

The Peter G. Peterson Foundation, a Rational... [more]

 
 

Journalism (2)

Fox News Channel Producer Joanna Hill Joins Rational 360

WASHINGTON, DC – January 21, 2016 – Rational 360, a leading full-service, bipartisan, strategic communications and public affairs firm today announced the addition of former Fox News Booking Producer Joanna Hill to the firm.

Joanna joined Fox News in January of 2013 and most recently served as a Washington D.C. Bureau based Guest and Talent Booker for the daytime news program “Happening Now.” As a member of the “Happening Now” team, Joanna booked... [more]

 
 

Washington Post “Sponsored Views” Gives Organizations a New Communications Vehicle and Opportunity to Reach Target Audiences

Every communications professional has faced the challenge of how to most appropriately respond in a timely manner to misinformation or opposition attacks in an op-ed. Similarly, communications professionals frequently look for opportunities to brand their client organization, to positively associate their organization with the issue of the day, or to inject organizational views into relevant policy debates.

The Washington Post has recently introduced another channel for responding to opinion columns that will complement... [more]

 
 

PR (12)

July DC Influencer Index: How to become a top mentioned Influencer in 10 days

In this month's Influencer Index, we continue to see the effects of Congress waging battle over health care reform. Hashtags related to health care dominated the top trending list, and health care continues to be one of the topics most talked about online in Washington. Influencer tweet sentiment stayed primarily negative in July save for the weekends and the Fourth of July. Finally, we analyze Anthony Scaramucci's rise... [more]

 
 

The Power of Digital Grassroots

It’s hard to log into Facebook these days without a new petition or political call to action perched at the top of your newsfeed. With the advent of digital advocacy platforms, grassroots mobilization is easier than ever before. Online lobbying software programs streamline the process of connecting constituents with their elected officials to advocate for a particular cause. These tools make it possible to mobilize people across the country to... [more]

 
 

2017 Combined Congressional Calendar

This week, both the House and Senate leadership released the 2017 schedules for the 115th Congress, letting members know when they should plan to be in session. The Rational 360 team is happy to provide the 2017 combined Congressional calendar to you as an informational resource.

The calendar is a compilation of the House and Senate schedules, color coded to clearly show periods when the House and Senate are expected to... [more]

 
 

How Do You Say “Public Relations” in French?

A recent conversation with a friendly stranger on Metro’s Red Line while commuting to work:

Stranger: “So what’s your stop?”

Me: “Farragut North. I work on L St.”

Stranger: “Oh, then you must either work at a bank or in PR.”

He was right. There is certainly demand for public relations in DC, particularly when it comes to creating and maintaining relationships between clients and consumers, companies and the... [more]

 
 

Clinton and Obama White House Aide Joins Rational 360 As Partner

PR firm adds Melissa Green who has worked for Sperling, Orszag, Mayor Emanuel and Carville 

Rational 360, an independent, strategic communications and digital agency, today announced it has added veteran political and communications leader Melissa Green as partner. Melissa joins the firm with 25 years of public affairs experience, including as chief of staff for President Clinton's National Economic Council and the same role in President Obama’s Office of Management and Budget.... [more]

 
 

Fox News Channel Producer Joanna Hill Joins Rational 360

WASHINGTON, DC – January 21, 2016 – Rational 360, a leading full-service, bipartisan, strategic communications and public affairs firm today announced the addition of former Fox News Booking Producer Joanna Hill to the firm.

Joanna joined Fox News in January of 2013 and most recently served as a Washington D.C. Bureau based Guest and Talent Booker for the daytime news program “Happening Now.” As a member of the “Happening Now” team, Joanna booked... [more]

 
 

Are ‘Best Practices’ Really the Best for Your Organization?

Someone, somewhere, once originated the social media tactic you are thinking of following. But is your goal to follow or to innovate? 

These days there are no shortage of free resources offering “best practices for social media,” each seemingly with study data to back up their claims. For example, adding a third hashtag to a tweet will see a 17% drop in engagement, or Tweets that include links are... [more]

 
 

Getting the Most From Your PR Internship

Photo Credit: GOOD

“Show up early every day.” 

“Suck up to the boss.”

“Make yourself available 24/7.”

In this town— and yes, I mean in “This Town”—interns are as ubiquitous as politicians and interest groups, and advice about what makes a good intern is no less common. 

Interning is a rite of passage. And although it may be difficult... [more]

 
 

What Google Webmaster Changes Mean for PR Firms and Online Content

Google has updated its Webmaster rules in an effort to encourage quality content creation and discourage people from artificially increasing PageRank - the ranking in Google search results - by linking to unrelated websites and including extraneous terms in order to increase search engine ranking.

   

                     

These changes could affect the PageRank of press releases and other content... [more]

 
 

Peterson Foundation Demonstrates Value of Special Events to Successful Public Affairs Campaigns

Breaking through in the crowded public affairs advocacy landscape can be a challenge for any organization. Clearly defined goals, a thoroughly planned and seamlessly executed PR operation and a coordinated, long-term thought leadership strategy are all critical tools for establishing and maintaining a meaningful Washington presence. If successfully deployed, special events and annual meetings can also be integral to advancing organizational goals.

The Peter G. Peterson Foundation, a Rational... [more]

 
 

5 Tips for Creating an Effective Infographic

If no one understands your data, can it really make an impact?

As data visualization has become an increasingly important part of traditional and digital public relations campaigns, there has been a corresponding upswing in the use of infographics by communications professionals.

Infographics are visual representations of data intended to simplify and creatively communicate complex information. Infographics have become ubiquitous online over the last few years as organizations and brands... [more]

 
 

Welcome to Rational Actors, The Official Blog of Rational 360

Rational 360 will use this space as an opportunity to explore communications and public affairs strategy, developments, and trends, and, above all, as a forum for ideas.

Rational 360 is a leading full-service strategic communications firm. Members of our team have experience at the highest levels of government and the private sector – from the White House and Capitol Hill to leading media outlets and Washington think tanks; from the forefront... [more]

 
 

digital media (22)

June DC Influencer Index: President Trump tweeted less than Obama after their inaugurations

Leveraging a variety of online tools, Rational 360 creates the Index by analyzing social media conversation of an exclusive list of 1,012 influencers in the policy and political space. The list is composed of Twitter accounts of members of Congress, Cabinet heads and departments, media members and pundits, and experts and strategists from both sides of the aisle.

Click here to read the full June DC Influencer Index.

Online conversations about... [more]

 
 

April DC Influencer Index: Influencers Negative About President Trump's First 100 Days

Leveraging a variety of online tools, Rational 360 creates the Index by analyzing social media conversation of an exclusive list of 1,012 influencers in the policy and political space. The list is composed of Twitter accounts of members of Congress, Cabinet heads and departments, media members and pundits, and experts and strategists from both sides of the aisle.

Click here to read the full April DC Influencer Index.... [more]

 
 

This New Twitter Trend Will Have You Digging Up the Past

The longer social media exists, the more useful it becomes as a tool. New services are created, the number of users increases, niche markets evolve, and user voices develop. One thing that many users did not anticipate is that the age of their social media profiles—and how often they use them—could be turned against them. At some point or another, we’ve been told that once something is on the internet,... [more]

 
 

February DC Influencer Index: White House Digital Strategy Helps Sway Conversation in Its Favor

In February, the White House demonstrated that a comprehensive digital strategy for a live event can help shape the flow of a conversation in its favor. The White House tweeted once before its Feb. 16 press conference and did not follow up afterward. Journalists made eight of the top 10 retweets, and gave feedback and observations throughout the press conference. However, when @realDonaldTrump, @WhiteHouse and @POTUS followed their digital strategy... [more]

 
 

January DC Influencer Index: Mentions of "ACA" surpass "Obamacare" following congressional votes

DC Influencers posted more frequently in the first month of the new year than they did in December, with conversation volume jumping by 50 percent. This spike was driven in large part by the Inauguration and votes in Congress to begin the process of repealing the Affordable Care Act. President Trump’s Twitter account was the most mentioned account by Influencers, and the second most mentioned account was the @POTUS account,... [more]

 
 

December DC Influencer Index: “Russia” and “jobs” among top topics in quietest month of the year

December marked the first full month post-election, and not coincidentally it had lower conversation volume than any other month this year and had a higher share of joyful posts than any other month this year. For the first time since January 2015, Hillary Clinton was not one of the top 10 Twitter accounts mentioned by the Index.

Click the image below to enlarge the full December Influencer Index. For more information about... [more]

 
 

November DC Influencer Index: Influencers increasingly partisan post-election

Influencer conversation dropped by 49.7 percent after Election Day in November, with DC talking far more about the campaigns and election process than the transition and actual process of governing. Posts from DC Influencers shifted in emotion this month, regarding President-elect Trump specifically, and across all topics. Members of Congress leveraged holidays throughout the month including Election Day, Veterans Day and Thanksgiving to drive engagement on their own Twitter accounts.

DC... [more]

 
 

Emoji: 21st Century Hieroglyphs

                Despite differences from one generation to the next, one phenomenon seems to have survived across centuries: Complaints about the advancement of youth culture. Not even Socrates was immune:

                “The children now love luxury. They have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise.” –Socrates

                Much has been written about... [more]

 
 

October DC Influencer Index: Trump Tripled Clinton Conversation

Today, Rational 360 is releasing its first monthly DC Influencer Index. Leveraging a variety of online tools, Rational 360 creates the Index by analyzing social media conversation of an exclusive list of 841 influencers in the policy and political space. The list is composed of Twitter accounts of members of Congress, Cabinet heads and departments, media members and pundits, and experts and strategists from both sides of the aisle.

Click... [more]

 
 

Digital Influencer Insights on Final 2016 Presidential Debate

During last night’s debate, Rational 360 analyzed which people, topics and tweets were resonating with influencers the most. During the debate, influencers tweeted 5.8 percent more than they did during the second debate last Monday, and 7.7 percent less than they did during the first debate last month. The top tweet for DC influencers was a Frank Luntz tweet (below) showing the impact of Hillary Clinton talking about Donald Trump's... [more]

 
 

Social Media Year in Review: Twitter

In our “Year In Review” series, the Rational 360 team looks back at social media trends from 2015 and what to expect in 2016.  This article focuses on the evolution of Twitter in 2015.

“Moments” are Captured

                 Indicated by a lightning bolt icon, Moments represented an effort by Twitter to upgrade topic-searching. Previously, users could click on a trending topic or... [more]

 
 

Are ‘Best Practices’ Really the Best for Your Organization?

Someone, somewhere, once originated the social media tactic you are thinking of following. But is your goal to follow or to innovate? 

These days there are no shortage of free resources offering “best practices for social media,” each seemingly with study data to back up their claims. For example, adding a third hashtag to a tweet will see a 17% drop in engagement, or Tweets that include links are... [more]

 
 

Bridging the Generations to Launch an App; Rational 360’s Strategy Featured in PR Week

PR Week recently highlighted Rational 360's campaign on behalf of our client, the Trust for the National Mall, to introduce their new World War II Memorial education app. Our objective was to create a launch event that would engage and inspire a broad audience, and help bridge generations to educate visitors to the National Mall about the sacrifices of our veterans and the Greatest Generation.

The Trust for the National Mall and... [more]

 
 

Facebook at 10: What’s Next for the Social Network?

As Facebook reaches its 10th anniversary, it’s worth taking a look at recent developments with the social network to try gain insight into what might be in store for both individuals and brands on Facebook in the future.

     

While Facebook is still the most popular social network for U.S. Internet users, a recent Pew Research report revealed that its popularity is falling... [more]

 
 

2013 Social Media Year in Review

As we embark on the New Year, let’s first pause to take a brief look back at a few social media milestones from 2013: 

Video took center stage in 2013 with Twitter’s introduction of Vine – the six-second video sharing app. This new product allowed Twitter to initially “win” the social media video space. A few months after the debut of Vine, ... [more]

 
 

Don’t Just Write It, Visualize It: Creating Graphics for Social Media

via Hubspot’s Facebook page

Several studies have shown that rich media content, such as images and video, generates more engagement on social media. Images and video capture attention better than text both because they take up more real estate on social feeds like Facebook and Twitter, and because they are more visually engaging. Creating these assets for your social media campaigns can increase the... [more]

 
 

Re: NY Magazine’s “Who Do Members of Congress Follow on Twitter?”

Photo Credit: NY Magazine

Ask a Member of Congress who influences him or her and you’ll probably hear some variation of “my constituents.” Recently, Dan Amira and New York Magazine’s Daily Intelligencer blog explored the subject of influence, partnering with the folks at Twiangulate to analyze who Members of Congress followed on Twitter. While the facts are in some ways unsurprising – e.g.,... [more]

 
 

What Google Webmaster Changes Mean for PR Firms and Online Content

Google has updated its Webmaster rules in an effort to encourage quality content creation and discourage people from artificially increasing PageRank - the ranking in Google search results - by linking to unrelated websites and including extraneous terms in order to increase search engine ranking.

   

                     

These changes could affect the PageRank of press releases and other content... [more]

 
 

Social Media Advocacy: Rules of the Road When You're Not the Only One in the Car

Rational 360 frequently works with leading organizations to help effectively integrate social media into their traditional public affairs and advocacy campaigns, particularly in the health care space. Whether it is a well-timed tweet at a local legislator urging support for a bill, a firsthand video testimonial or personal account, or a Facebook effort to organize supporters, social media can be a great equalizer in health care advocacy. 

As we help organizations... [more]

 
 

Washington Post “Sponsored Views” Gives Organizations a New Communications Vehicle and Opportunity to Reach Target Audiences

Every communications professional has faced the challenge of how to most appropriately respond in a timely manner to misinformation or opposition attacks in an op-ed. Similarly, communications professionals frequently look for opportunities to brand their client organization, to positively associate their organization with the issue of the day, or to inject organizational views into relevant policy debates.

The Washington Post has recently introduced another channel for responding to opinion columns that will complement... [more]

 
 

5 Tips for Creating an Effective Infographic

If no one understands your data, can it really make an impact?

As data visualization has become an increasingly important part of traditional and digital public relations campaigns, there has been a corresponding upswing in the use of infographics by communications professionals.

Infographics are visual representations of data intended to simplify and creatively communicate complex information. Infographics have become ubiquitous online over the last few years as organizations and brands... [more]

 
 

Facebook Rolls Out Clickable Hashtags

Facebook announced last week that they would begin implementing clickable hashtag terms. Sound familiar? If so, it is most likely because you have already seen or used this popular function on Twitter over the past seven years.

A hashtagged term is a word affixed to a “#” sign that is used to label a status update. Adding a hashtag to a term makes it searchable so you can see other... [more]

 
 

Events (4)

The Washington Monument Re-Opens to the Public after Three Years of Renovations and Tremendous Teamwork

If you’re like me, you’ve experienced your fair share of explaining what exactly it is that you do in public relations and why it’s important.

“No, it’s not the same as marketing and sales.”

“No, there’s no commission.” 

“No, I don’t hang out with celebrities all day.” 

I take great pride working in PR – and even greater pride in explaining it to those not in the industry – but this past week was... [more]

 
 

The Shutdown Rundown

Events like the government shutdown that dominate the news cycle and capture the collective national conscious often tend to inspire widespread confusion and a broad range of questions, from the universal (“Why did the government shut down?”) to the more local and pragmatic (“Where in the District can I drown my sorrows during the shutdown?”) to the truly esoteric (“Are the poison-ivy eating goats at New Jersey’s Gateway National Recreation... [more]

 
 

Perspectives: The 50th Anniversary of the March on Washington

The following post from Rational 360 intern Shay Blackwell is about her experience at the 50th anniversary event commemorating the March on Washington.
 
“I have a feeling we won’t be in the front row,” a graying older man said jokingly as he breezed pass me on the crowded sidewalk. I peered to the left at the throngs of people. He was right. The pulsing calm of the crowd was... [more]

 
 

Peterson Foundation Demonstrates Value of Special Events to Successful Public Affairs Campaigns

Breaking through in the crowded public affairs advocacy landscape can be a challenge for any organization. Clearly defined goals, a thoroughly planned and seamlessly executed PR operation and a coordinated, long-term thought leadership strategy are all critical tools for establishing and maintaining a meaningful Washington presence. If successfully deployed, special events and annual meetings can also be integral to advancing organizational goals.

The Peter G. Peterson Foundation, a Rational... [more]

 
 

Rational Actors | A blog from the people and personalities of Rational 360


November 2017 Washington Influencer Index

Tax reform and the Roy Moore allegations were the top topics among Washington Influencers in November. The tax reform conversation peaked over a two week period when the House passed the tax reform bill and in the days leading up to the Senate vote. Roy Moore and his sexual misconduct allegations peaked on November 9 and 13, but were steadily mentioned through the entire month. November’s top hashtags, which included #TaxReform and #GOPTaxScam, were used... [more]

 
 

October Influencer Index: Uncertainty around the tax reform bill drives negative sentiment among Influencers

Tax reform, Puerto Rico and the Las Vegas shooting were the top topics in October’s Washington Influencer Index. Washington Influencers mentioned tax reform 42 percent more times this month than they did last month as the debate on the impending bill increased online. Meanwhile, Democrats worked in unison on social media to spread awareness about the shortened Open Enrollment period using a hashtag to let constituents know the enrollment period began November 2. 

Want to receive... [more]

 
 

Standing Out in a Crowded Space: Tips for Young PR Professionals

I have reached many conclusions in the short time that I have worked in the public relations industry: the work is interesting, the clients are challenging, and the breakroom snacks are making me fat. I’ve also found that there are many young professionals like myself just entering the industry, making it more difficult to stand out at a firm. You can easily go into the office and take care of daily activities with no issue.... [more]

 
 

Small Steps to Make It As a Woman in Media

Women have struggled for decades to rise to the top of their field – and media is no exception.

Consider these facts:

  • Women make up anywhere from 61 to 85 percent of Public Relations jobs. Yet, the World PR Report finds that just 30 percent of global PR agencies are run by women.
  • Television news staffs are 40 percent female, but women represent just 32 percent of on-screen hosts during primetime evening shows.
  • The... [more]
 
 

September 2017: DC Influencer Index

Hurricane Irma, tax reform, DACA and the Graham-Cassidy bill to repeal the Affordable Care Act were the top topics in September’s Washington Influencer Index. The Graham-Cassidy bill, which generated attention mid-month, died with late coverage and poor press, marking the beginning trend of increased negative tweets through the rest of September. Steve Scalise also returned to Congress having recovered from his injuries in June’s shootings. His tweet was the most retweeted tweet by Washington Influencers... [more]

 
 

Building a Digital Brand for Your CEO

It’s 2017. If the only digital trail that exists for your CEO is a Wikipedia page and your company’s website, it may be time to rethink how you’re building their digital brand. This doesn’t mean launch a Twitter account for them and call it a day. Twitter may be a smart tactic for your CEO, but it’s not the only thing to consider when developing a digital plan to raise their influence and credibility.

Developing a... [more]

 
 

Getting to the Point in PR: The Hemingway Test

Learning to write succinctly is an important skill in public relations, particularly in the public affairs space. As any undergraduate course in English would teach you, using fewer, more carefully selected words will help you to make your points clear and concise.

Ernest Hemingway once wrote in a 1945 letter: “It wasn't by accident that the Gettysburg Address was so short. The laws of prose writing are immutable as those of flight, of mathematics, of physics.”

The Gettysburg... [more]

 
 

August 2017 Influencer Index: Hate speech topic skyrockets 861 percent above average

All eyes were on Charlottesville and Houston this month following competing protests, which left one dead, and Hurricane Harvey, which left thousands stranded. Both topics made up three of the five trending hashtags, in addition to #MAGA and #taxreform. Online conversations about hate speech were higher than ever among Washington Influencers after President Trump’s comments on the rallies in Charlottesville. Former president Obama authored the most retweeted tweet by Washington Influencers for the third time... [more]

 
 

July DC Influencer Index: How to become a top mentioned Influencer in 10 days

In this month's Influencer Index, we continue to see the effects of Congress waging battle over health care reform. Hashtags related to health care dominated the top trending list, and health care continues to be one of the topics most talked about online in Washington. Influencer tweet sentiment stayed primarily negative in July save for the weekends and the Fourth of July. Finally, we analyze Anthony Scaramucci's rise and fall in online conversations... [more]

 
 

Rational 360 Digital Snapshot: The Most Influential Reporters on Capitol Hill

TV news is as influential in DC right now as it has ever been. On Capitol Hill, 12 of the 20 political reporters most followed by Congress work at CNN, Fox News, NBC, ABC or MSNBC. Members of Congress and their staff rely on television news and the Twitter accounts of the reporters they recognize. Digital news is also breaking through, with Mike Allen (Axios) being one of the top three most followed journalists by... [more]

 
 

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