Leveraging a variety of online tools, Rational 360 creates the Index by analyzing social media conversation of an exclusive list of 1,012 influencers in the policy and political space. The list is composed of Twitter accounts of members of Congress, Cabinet heads and departments, media members and pundits, and experts and strategists from both sides of the aisle.
DC Influencers responded to several events and breaking news this past month, including the U.S. military strike against Syria, Neil Gorsuch's confirmation to the Supreme Court, the Georgia special election, and President Trump's 100th day in office, which Influencers received with an overwhelmingly negative sentiment. These topics spurred the top five trending hashtags in April. President Trump tweeted 57 percent more often from his personal account than from the designated presidential account, leading to DC Influencers mentioning @realDonaldTrump more often in a month than @POTUS for the first time since the Inauguration.
Influencer online post volume peaked on April 6, the same day the U.S. conducted a targeted military strike on a Syrian base from which a sarin gas attack allegedly originated earlier that week. Following that peak, the conversation dipped by 91 percent within the next three hours.
Despite his re-election campaign pushing a $1.5 million TV ad touting his success and 96 percent of his supporters saying that they stand by their vote in an ABC News/Washington Post poll, DC Influencer sentiment for President Trump’s first 100 days in office was more than twice as much negative as it was positive.
Rational 360 is a full-service bipartisan strategic communications and digital agency with offices in Washington, D.C., New York, Boston, Los Angeles, and Seattle. The firm provides strategic counsel, executes sophisticated communications programs, and directs creative and effective public affairs campaigns that change perceptions and advance client agendas. Known for its campaign-style approach, Rational 360 executes communications strategies with urgency, speed, and a relentless emphasis on outcomes. For any questions about the Index, reach out to firstname.lastname@example.org.