Rachelle Grey leads the development and execution of digital media strategy at Rational 360. Her expertise includes content creation, pay-per-click advertising, microsite development, analytics, social media platforms, third-party activation and website content management.
She has designed, launched and managed digital media activities on behalf of national and state-based coalitions, patient advocacy organizations, trade associations, startups, technology companies, television channels, politicians, think tanks, nursing homes, pharmaceutical corporations, and CEOs. Rachelle understands the need for digital tactics to strengthen all elements of advocacy campaigns and works to ensure that digital tools and platforms are effectively utilized for Rational 360’s diverse client portfolio.
Prior to joining Rational 360, Rachelle spent four years at Mercury Public Affairs where she gained a comprehensive understanding of integrated public affairs campaigns as a member of Mercury’s grassroots, media relations, and digital media practices. Most recently, Rachelle managed digital media projects for the firm’s Washington, D.C. office. Before Mercury, Rachelle served as a staff assistant in the Washington, D.C. office of then-Senate Majority Leader Harry Reid, supporting the Senator’s personal office staff and constituents visiting the nation’s capital.
Rachelle graduated with honors from the George Washington University with a double major in International Affairs and Economics. Rachelle is originally from Virginia City, Nevada.